Join us for a Monetization Panel where we’ll dive into the evolving world of web stores, Apple’s new policies, and what it all means for your D2C strategy.
Our host, Talia Shmuel, will lead the conversation alongside industry experts Guy Ulmer, Archie Stonehill, and Michael Lewis as they discuss actionable strategies and key takeaways, including:
- New U.S. Ruling—What It Means for Web Store Monetization: Unpacking the recent legal shift that lets developers link directly to web stores in U.S. iOS apps.
- Emerging and Proven D2C Best Practices: Exploring new strategies—such as integrating web store links using dynamic CTAs, exclusive discounts, and loyalty-driven rewards—and reviewing examples of successful web store implementations.
- Apple’s New EU Policies: Breaking down the new external payment fee structure and discuss how top publishers are adapting (or avoiding) it.
Don’t miss this opportunity to learn from the experts as they discuss what’s next for mobile monetization in a world of evolving app store policies, alternative distribution models, and regulatory shifts.
This event is open to everyone—don’t miss out!
Date: August 14th, 2025
⏰ Time: 10:00 – 11:00 AM PDT
Sponsored by Stash
Our Host: Talia Shmuel – Director Slate Strategy
Talia Shmuel is an experienced leader in product and game design with over a decade in the gaming industry. Talia specializes in product management, operations, and design leadership, applying her deep expertise to drive growth and innovation.
