Daniel Leonhardt
Experience and background
Daniel Leonhardt is a product management expert with a strong background in monetization, live-ops, and competitive intelligence in the gaming industry. He has led data-driven growth strategies, optimizing A/B testing, retention, and revenue generation. As a panelist at Liquid & Grit, he shares insights on VIP systems, product management, and career development.
Previously, Daniel served as a Product Manager at Outplay Entertainment, where his initiatives boosted ARPDAU by 20% and increased installs by 40%. His expertise extends to game operations, strategic competitor analysis, and mentoring teams. His earlier roles at Flaregames, Bigpoint, and Nintendo have shaped his deep understanding of game design, live-ops, and player engagement.
Daniel's recommended reading
How Hypercasual Mechanics Helped Strategy Overtake RPG
How Strategy Overtook RPG as Core’s Top Genre In 2024, revenue among the top five strategy apps grew an average of almost 400% YoY, helping strategy overtake RPG as the top genre in the core market. Last War: Survival, the top strategy app, has...
Hero-Sharing Is a Major Opportunity for Retention
How Hero-Sharing Drives Retention Cookie Run: Kingdom’s latest feature allows players to rent out one hero from their collection, enabling all other players to temporarily use that hero. This feature gives players access to powerful heroes, which...
Bidding Mechanics Remove the Ceiling on Spend
Bidding Mechanics Remove the Ceiling on Spend Garena Free Fire’s latest competition introduces an auction for cosmetics with unique ID numbers. To earn the cosmetics, players bid premium currency to rank on a 100-player auction board, and ranking...