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Monetization Panel on Battle Passes
Join us for a Monetization Panel on the latest Battle Pass trends—featuring examples from Brawl Stars, House of Fun, Coin Master, and more. Sponsored by Stash Our host, Talia Shmuel, will lead the conversation with industry experts Oscar...
Product Panel on AI Tools
Join us in two weeks for an insightful roundtable on how AI is empowering teams to build products, launch marketing campaigns, design features, and beyond. Our host, Brett Nowak, will lead the discussion with industry experts Yarin Orfali, Oren...
In-Machine Collections Keep Players Spinning
In Jackpot Master’s Mulan’s Honor and Genghis Khan, players collect tokens during spins to buy packs of collectible items, which fill 14 sets shared by both machines. Completing any set triggers free spins with enhancements that aren’t available in...
Spend-Based Progressions Drive Sustained ARPDAU Growth
In Candy Crush Saga’s Rewards Lounge, players spend premium currency to complete a reward meter and advance through tiers that grant progressively better rewards. Failing to complete a meter within a week demotes players to their previous tier,...
3 AI Tools That Explode Ad Creation
Creatify, Pippit, and Symphony have the most utility out of the nine AI ad generators we tested. We tested generators by creating mock ads for two apps with distinct visual styles, gameplay, and markets: Gardenscapes and Call of Duty: Mobile. We...
Designing Streamer-Friendly Modes To Drive UA
PUBG Mobile’s Unfail is an asymmetrical horror mode similar to Behavior Interactive’s Dead by Daylight. In Unfail, a team of four players completes tasks while avoiding a boss controlled by a fifth player. During Unfail’s early access, PUBG Mobile...
How To Monetize Customizable Game Modes
Bingo Party’s DIY Feature increases players’ sense of control over bingo rounds in two ways. First, it lets players spin a wheel to add rewards to bingo cards, earn additional bingo calls, and trigger bingo rounds on those cards. Second, it offers...
The Most Successful Celebrity Ad Campaign in Mobile Gaming
Between April and August 2025, Royal Kingdom launched 20 ads featuring 14 different celebrities. The campaign draws from some of the most recognizable names in television, comedy, music, and sports from the late ’90s and early 2000s, tapping into...
How To Design Machines Without Reels
In Heart of Vegas’ Ball Drop Rock, players spin to drop 20 balls onto a Plinko-style board with prize buckets. To ensure gameplay feels familiar, the machine adapts traditional slots bonuses to the Plinko format, such as having buckets award prize...
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