Blog
Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
Read our latest blogs
Monetization Panel on Battle Passes
Join us for a Monetization Panel on the latest Battle Pass trends—featuring examples from Brawl Stars, House of Fun, Coin Master, and more. Sponsored by Stash Our host, Talia Shmuel, will lead the conversation with industry experts Oscar...
Product Panel on AI Tools
Join us in two weeks for an insightful roundtable on how AI is empowering teams to build products, launch marketing campaigns, design features, and beyond. Our host, Brett Nowak, will lead the discussion with industry experts Yarin Orfali, Oren...
In-Machine Collections Keep Players Spinning
In Jackpot Master’s Mulan’s Honor and Genghis Khan, players collect tokens during spins to buy packs of collectible items, which fill 14 sets shared by both machines. Completing any set triggers free spins with enhancements that aren’t available in...
Spend-Based Progressions Drive Sustained ARPDAU Growth
In Candy Crush Saga’s Rewards Lounge, players spend premium currency to complete a reward meter and advance through tiers that grant progressively better rewards. Failing to complete a meter within a week demotes players to their previous tier,...
Challenges Are Fitness Apps’ Best-Kept Secret
Apps like Strava and Peloton use weekly and monthly challenges to reinforce core workout mechanics while motivating continued participation. Performance-based challenges tend to resonate with highly motivated users, whereas completion-based...
Economy Secrets of Gaming’s Biggest Success Story
Monopoly GO! has emerged as the most successful mobile game of the past two years, fueled by mechanics that blend risk, reward, and social interaction. The option to bet more rolls per turn incentivizes higher in-app purchases, while social...
How Apps Can Benefit From Web Stores
Web stores give developers a way to bypass Apple and Google’s 30% IAP commission, and while direct links from apps are restricted, many use creative workarounds to guide players off-platform. To offset the extra friction, developers often rely on...
Duolingo’s Retention Is the Secret to Its Explosive Growth
Duolingo’s explosive user growth over the past six years stems from a strategy built around retention rather than user acquisition. Its simple but powerful daily streak feature serves as the backbone of engagement, while supporting mechanics like...
How To Build Strong Communities In- and Off-App
Thriving, well-managed communities fuel player retention, acquisition, and spend. Player communities are a powerful growth lever, with performance varying by platform and content type; successful developers tailor community strategy by genre,...
All your product research in one monthly report
Join the many top companies that receive our monthly reports to make the best product decisions and stay on top of the ever-changing mobile gaming market.