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Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.

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Monetization Panel on Battle Passes

Monetization Panel on Battle Passes

Join us for a Monetization Panel on the latest Battle Pass trends—featuring examples from Brawl Stars, House of Fun, Coin Master, and more. Sponsored by Stash Our host, Talia Shmuel, will lead the conversation with industry experts Oscar...

Product Panel on AI Tools

Product Panel on AI Tools

Join us in two weeks for an insightful roundtable on how AI is empowering teams to build products, launch marketing campaigns, design features, and beyond. Our host, Brett Nowak, will lead the discussion with industry experts Yarin Orfali, Oren...

In-Machine Collections Keep Players Spinning

In-Machine Collections Keep Players Spinning

In Jackpot Master’s Mulan’s Honor and Genghis Khan, players collect tokens during spins to buy packs of collectible items, which fill 14 sets shared by both machines. Completing any set triggers free spins with enhancements that aren’t available in...

3 AI Tools That Explode Ad Creation

3 AI Tools That Explode Ad Creation

Creatify, Pippit, and Symphony have the most utility out of the nine AI ad generators we tested. We tested generators by creating mock ads for two apps with distinct visual styles, gameplay, and markets: Gardenscapes and Call of Duty: Mobile. We...

Designing Streamer-Friendly Modes To Drive UA

Designing Streamer-Friendly Modes To Drive UA

PUBG Mobile’s Unfail is an asymmetrical horror mode similar to Behavior Interactive’s Dead by Daylight. In Unfail, a team of four players completes tasks while avoiding a boss controlled by a fifth player. During Unfail’s early access, PUBG Mobile...

How To Monetize Customizable Game Modes

How To Monetize Customizable Game Modes

Bingo Party’s DIY Feature increases players’ sense of control over bingo rounds in two ways. First, it lets players spin a wheel to add rewards to bingo cards, earn additional bingo calls, and trigger bingo rounds on those cards. Second, it offers...

How To Design Machines Without Reels

How To Design Machines Without Reels

In Heart of Vegas’ Ball Drop Rock, players spin to drop 20 balls onto a Plinko-style board with prize buckets. To ensure gameplay feels familiar, the machine adapts traditional slots bonuses to the Plinko format, such as having buckets award prize...

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