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Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
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Monetization Panel on the Global Mobile Economy
[PAST EVENT] This event has already ended, but the recording will be available to everyone on our YouTube channel soon. Subscribing members can also find the recording on our Impact Portal soon. Join us for a Monetization Panel as we dive into how...
Expert Panel: Brawl Stars Is Great at Selling RNG, Less Great at Integrating Expansions into Its Battle Pass
Exclusive Access to Invaluable Resources Liquid and Grit is committed to delivering the knowledge and insights necessary to drive success in your mobile gaming journey. The Impact Portal offers a treasure trove of indispensable resources,...
Monetization Panel on Battle Passes
[PAST EVENT] This event has already ended, but the recording will be available to everyone on our YouTube channel soon. Subscribing members can also find the recording on our Impact Portal soon. ———————————————— Join us for a Monetization Panel on...
Product Panel on AI Tools
[PAST EVENT] This event has already ended, but the recording will be available to everyone on our YouTube channel soon. Subscribing members can also find the recording on our Impact Portal soon. ———————————————— Join us in two weeks for an...
In-Machine Collections Keep Players Spinning
In Jackpot Master’s Mulan’s Honor and Genghis Khan, players collect tokens during spins to buy packs of collectible items, which fill 14 sets shared by both machines. Completing any set triggers free spins with enhancements that aren’t available in...
Spend-Based Progressions Drive Sustained ARPDAU Growth
In Candy Crush Saga’s Rewards Lounge, players spend premium currency to complete a reward meter and advance through tiers that grant progressively better rewards. Failing to complete a meter within a week demotes players to their previous tier,...
3 AI Tools That Explode Ad Creation
Creatify, Pippit, and Symphony have the most utility out of the nine AI ad generators we tested. We tested generators by creating mock ads for two apps with distinct visual styles, gameplay, and markets: Gardenscapes and Call of Duty: Mobile. We...
Designing Streamer-Friendly Modes To Drive UA
PUBG Mobile’s Unfail is an asymmetrical horror mode similar to Behavior Interactive’s Dead by Daylight. In Unfail, a team of four players completes tasks while avoiding a boss controlled by a fifth player. During Unfail’s early access, PUBG Mobile...
How To Monetize Customizable Game Modes
Bingo Party’s DIY Feature increases players’ sense of control over bingo rounds in two ways. First, it lets players spin a wheel to add rewards to bingo cards, earn additional bingo calls, and trigger bingo rounds on those cards. Second, it offers...