Makeover Event with Multiple Endings Starting this month, we’re publishing our reports directly on our website in two pages: a Headline Release and a Market Watch. The Headline Release analyzes a new feature or event with especially impactful...
Casual Reports
Category: Casual Reports
May 2023 Casual Report
Tournament with $250K Prize Pool Download the May Casual Report Impact Driver Candy Crush Saga’s All Stars Tournament offers the most valuable prizes ever for a competition in a casual app, including a pool of $250,000, a weeklong trip to London,...
April 2023 Casual Report
Clubs with Rich Interactions Download the April Casual Report Impact Driver Project Makeover’s Cliques offers unusually deep mechanics for a club feature in the casual market. Along with standards like leaderboards and gifting lives, Cliques...
March 2023 Casual Report
Merge Mini-Game Download the March Casual Report Gardenscapes' Secret Ingredient, a mini-game with merge gameplay, is the latest example of Playrix using mini-games to introduce mechanics from other genres. Prior to its release in Gardenscapes,...
February 2023 Casual Report
Battle Pass Timer Mechanics Download the February Casual Report Lily’s Garden’s Lunar Season is one of the first battle passes we’ve seen in the casual market that includes time-sensitive rewards. In the premium pass, reaching certain tiers within...
January 2023 Casual Report
Board Game with Chain Purchase Offer We’re launching a new product and would love your feedback. If you’re interested, check out our Collections Mechanic Deconstruct in our Wiki tool. Our goal with this product is to provide comprehensive teardowns...
December 2022 Casual Report
Market Watch Download the December Casual Report This month’s Casual Report focuses solely on teardowns of innovative feature and event releases in the casual market. At the end of this month, you will also receive a Recap Report that examines...
November 2022 Casual Report
Community-Designed Content Download the November Casual Report My Singing Monsters’ Anniversary Month offers an unusually large amount of new content generated by the player community, including monsters, skins, decorations, and profile titles. The...
October 2022 Casual Report
Upgradeable Chests Download the October Casual Report In Merge Dragons!, players earn two new types of chests through gameplay, but they have to spend premium currency to open them. Players can also merge chests to earn better rewards. These chests...
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