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Community-Designed Content Download the November Casual Report My Singing Monsters’ Anniversary Month offers an unusually large amount of new content generated by the player community, including monsters, skins, decorations, and profile titles. The...
Upgradeable Chests Download the October Casual Report In Merge Dragons!, players earn two new types of chests through gameplay, but they have to spend premium currency to open them. Players can also merge chests to earn better rewards. These chests...
VIP Program and External Store Download the September Casual Report Candy Crush Saga's Candy Crush Royalty is a VIP program that requires players to visit a website in order to sign up and collect rewards. Once players are on the site, they can...
Fast Competition Download the August Casual Report Angry Birds Friends’ Star Cup: Brawl helped increase revenue 22% 2Mo2M by offering one of the fastest competitions we’ve seen in the casual market. In this competition, players duel to get the...
Upgradeable Event Hubs Download the July Casual Report Merge Dragons! has been testing Event Portal Upgrades for a year and Season Portal Upgrades, a similar feature, for nine months. These two portals allow players to access weekly events and a...
Battle Pass with Exclusive Pets Download the June Casual Report Harry Potter: Puzzles and Spells’ Magical Creatures Season battle pass helped increase revenue 20% MoM by monetizing pets, one of the app’s main gameplay mechanics. Previously, players...
Chain Reward Purchase Event Download the May Casual Report Toon Blast’s aptly named Endless Marathon offers players an endless series of free rewards with intermittent paid offers that they must buy to continue the series. This event helped grow...
Hero-Based Mission Feature Download the April Casual Report Monster Legends takes an innovative approach to mission features by requiring players to earn new heroes in order to unlock missions. This design, which appears frequently in core apps,...
Challenge event with decorations Download the March Casual Report UNO!’s Papercut Workshop, a Chinese New Year-themed challenge event, helped increase revenue 19% MoM for the duration of its release. In this event, players complete daily challenges...
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