Hypercasual sustains its substantial market impacts after first exploding onto the market in 2018. Hypercasual games account for nearly 80% of the mobile game industry’s overall install growth, 38% of total ad revenue, 12.5% of total installs, and...
Casino Reports
Category: Casino Reports
DeNA Reports Losses but Expects a Rebound
DeNA plans to revise business strategies after reporting an impairment loss and a decrease in revenue from older games. DeNA reported significant Q3 losses due to an impairment loss and declining virtual currency sales in older games. The company...
Bingo Bash Executive Producer’s Tips for F2P Developers
Priyank Badkul, product owner at Huuuge Games and executive producer of Bingo Bash, reveals advice for developing a F2P game. Focus Innovation Focus innovation on one aspect of your game and stick with tried and true approaches for the rest. Huuuge...
Five Tips for Scaling UA
Track your ROAS, test your demographic, and increase retention to ensure sustainable UA. Expand Attribution and Analytics Know the sources of your most valuable users, their life-time value (LTV), and your return on ad spend (ROAS). Maximize your...
What It Takes to Build Your Best Team
Great companies like Voodoo, King, and Supercell focus on their people and culture because the goal is not to make amazing games, but to create an environment for effective teams to make amazing games. Creative Game Lead Sophie Vo discusses the...
Adidas Grows Influence Through WhatsApp
Direct messaging allows companies to grow influence among key fans rather than buy it, and Adidas has taken notice by making WhatsApp central to their marketing strategy. Since 2015, Adidas has used the messaging platform to connect with key...
Casino Report: February 2020
Executive Summary DAFU Casino by Grande Games In January 2020, DAFU Casino averaged $25,800 in daily revenue and 1,660 in daily downloads. The app launched in the U.S. in March 2018, but revenue began growing in September 2019. Game Boards with...
Casino Report: January 2020
Executive Summary Platforms & Regulations Apps on iOS that require players to sign in using a third-party or social media login service must also offer Sign in with Apple by April 2020. California’s CCPA contains a few key differences from the...
Casino Report: December 2019
Executive Summary Scratch Card Progression Events During the two most recent releases of Bingo Blitz’s Pick-A-Diamond mini-game event, revenue averaged +25.6% WoW and +14.1% 2Wo2W. Players collect diamonds, an event currency, from bingo cells...
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