Daniel Leonhardt
Experience and background
Daniel Leonhardt is a product management expert with a strong background in monetization, live-ops, and competitive intelligence in the gaming industry. He has led data-driven growth strategies, optimizing A/B testing, retention, and revenue generation. As a panelist at Liquid & Grit, he shares insights on VIP systems, product management, and career development.
Previously, Daniel served as a Product Manager at Outplay Entertainment, where his initiatives boosted ARPDAU by 20% and increased installs by 40%. His expertise extends to game operations, strategic competitor analysis, and mentoring teams. His earlier roles at Flaregames, Bigpoint, and Nintendo have shaped his deep understanding of game design, live-ops, and player engagement.
Daniel's recommended reading
How To Improve Long-Running Collections
How To Improve Long-Running Collections MARVEL SNAP’s Snap Packs are a major rework of the app’s core card-collecting progression. In the previous system, base game milestones awarded a chance to open a weekly loot box containing four cards, but...
Brawl Stars Changes Its Most Successful Expansion Again
Brawl Stars Changes Its Expansion Format Again Brawl Stars’ Battle for Katana Kingdom follows the structure of the app’s recent major expansions by offering event abilities, new skins, and several new modes. However, this expansion splits its...
How Hypercasual Mechanics Helped Strategy Overtake RPG
How Strategy Overtook RPG as Core’s Top Genre In 2024, revenue among the top five strategy apps grew an average of almost 400% YoY, helping strategy overtake RPG as the top genre in the core market. Last War: Survival, the top strategy app, has...