Puzzle Report: July 2020

Puzzle Report: July 2020

Executive Summary Mechanic Guide: Clubs In this report, we analyze five core elements of clubs: User Interfaces, Competitions, Collaborations, Participation, and Gifting. Each section includes research insights and examples of unique mechanics from our Feature...
Puzzle Report: May 2020

Puzzle Report: May 2020

Executive Summary First-Try Win Collection Event During the initial release of Magic Keys of Oz in Wizard of Oz Magic Match, revenue was +13% and downloads were -13% WoW. The second release saw revenue +31% and downloads -6% WoW. Levels Economy Lily’s Garden and...
RPG Report: April 2020

RPG Report: April 2020

Executive Summary Content Expansion Season After the release of Empires and Puzzles’ Season III, revenue was +23% and downloads were -15% MoM. 2Mo2M revenue and downloads were +152% and +111%, respectively. Trends In 20 tracked RPG apps, downloads were +8.9% QoQ in...
Puzzle Report: April 2020

Puzzle Report: April 2020

Executive Summary App Teardowns In Hay Day Pop, players build and expand a farm that combines custom design and Sims-like mechanics. Happy Blast was one of the most downloaded puzzle apps in China during the peak of COVID-19 isolation—with 1.6M downloads in three...
Casino Report: October 2019

Casino Report: October 2019

Executive Summary Economy Rebalances In Huuuge Casino, revenue spiked +75% WoW before cooling to +14% 2Wo2W after the release of the Super Sized reward feature. Huuuge Casino adjusted shop deals, retention bonuses, and collection rewards in this economy rebalance. Use...

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