Actionable Insights and Resources for Product and Growth Teams
Liquid and Grit is the leading source for product and growth insights in mobile gaming and app development. We provide the critical reports, tools, and data you need to identify high-impact features, stay ahead of market trends, and master best practices in app growth and development.
Market innovations, Trends, and best practices
TikTok Filters Could Be the Next Big Playable Ad Trend
Monopoly GO!’s new TikTok AR filter mini-game demonstrates a major opportunity for marketing teams to engage influencers and spur organic UGC.
The Economy Behind Squad Busters’ Exceptional ARPDAU
We tore down Squad Busters’ economy to see how it achieves an impressive ARPDAU and what Supercell is doing to correct its underwhelming retention.
Discover the insights that drive top-grossing games and apps
Get in touch with us to explore our powerful tools and insights that elevate your app’s performance. Whether you’re looking for deep market analysis, design toolkits, or expert support, we have the resources to help you succeed.
The Latest Insights From Market Leaders
Upgrading the Hottest IAP Trend in Casual
Candy Crush Saga and Zen Match add a new twist to chain offer events by requiring players to complete missions to unlock rewards.
A Huge Combo Event Boosts Revenue 80%
An event requires players to progress in four separate events to earn a hero, leading to major engagement and spend.
3 Keys for Designing City-Building Mechanics in Casino
Cash Frenzy expands on its city-building events by introducing building upgrades, idle mechanics, and individual progressions.
Insights
Download level, economy, and KPI spreadsheets.
Stay primed to revenue shifts, market adjustments, and platform changes.
Save time with concise summaries of all the major product releases.
Our Services
Research Membership
Gain timely access to in-depth insights on mobile gaming and app development’s most critical challenges, industry trends, impactful features, growth hacks, and player perspectives.
Events
Our exclusive roundtables and focused AMAs connect you with top industry leaders, equipping you to overcome your biggest challenges in mobile gaming and app development.
Expert Support
Whether you need targeted insights on specific topics or dedicated assistance with a challenge, our expert support connects you with mobile gaming and app development specialists tailored to your goals and schedule.
Advisory Board
Receive exclusive insights and personalized guidance from industry leaders in mobile gaming and app development. Our advisory board provides expert advice, tailored strategies, and the latest trends to help you navigate challenges and drive innovation in your projects.
Custom Research
Whether it’s for your own team or your clients, let us help you tackle your biggest challenges with original research and insights crafted by our mobile gaming experts.
Sponsorship
Grow your brand, showcase your thought leadership, and connect with your target audience through Liquid and Grit Sponsorship opportunities.
Christina Osmun
Director of Product at GSN
“We used Liquid & Grit’s economy reports to rebalance our app’s economy. The results were incredible! We saw an 800 basis points improvement in our D1 retention and 400 basis points improvement in our D30 retention.
The Liquid & Grit’s economy report allowed us to rebalance our economy in days instead of weeks. We also increased the time spent in-app per active user by 57% percent.”
Joseph Kim
CEO of Lila Games
“Liquid & Grit reports are the best in the industry. From the multiple research services, reports, and consultants I’ve purchased and hired over the past 5-10 years Liquid and Grit reports provide by far the best value and highest insights.
Also, Brett Nowak is just a really great guy. I would invite anyone to DM me on LinkedIn if you have any doubt.“
Jean-Philippe Mallette
Product Manager at Ludia
“I have read not twice … but three times all your puzzle reports!
Now I am reading the RPG. Thanks to you and your team for your teaching. Obviously a big fan here.
L&G inspired the distribution strategy of our Elite Dragons, which yielded ~5x more revenue than our regular dragon distribution strategy”
Dani Zuniga
VP of Product Management at TREBEL Music
Reimagine Mobile Gaming: Unleashing Innovation Together
At Liquid and Grit, we dive deep into the mobile gaming and app development landscape, turning complex data into actionable insights that inspire change and drive results. Our experts are immersed in every aspect of the industry, uncovering the challenges that developers and product leaders face and crafting tailored strategies that empower them to thrive.
When a community of innovators comes together with a shared passion for elevating the mobile gaming experience, progress isn’t just the goal—it’s inevitable.
Join us. Let’s redefine mobile gaming, together. Learn more.
Product Owners at Top Companies Rely on Liquid and Grit for Actionable Insights
