Competitive research and actionable product recommendations

Monthly reports to outline the most impactful features, latest trends, platform changes, breakout apps, new soft launches, and more.

Casino Features

Product revenue drivers, impactful live op events, effective sales, economy teardowns, and major releases in the top grossing Casino apps.

RPG Features

Impactful events in the top grossing RPG apps, revenue driving features, content releases, and major changes to the market.

Puzzle Features

Most impactful revenue drivers in match-3 and other top grossing Puzzle apps, new events that produce results, and level design mechanics.

Slots Design

This report specializes in slots design and includes the latest social slot machine innovations, slots trends, and major machine releases in the market.

How To Make Team Mechanics Optional

Adding collaborative mechanics to the casual market’s most successful mission format boosts Coin Master’s revenue by 18.7% WoW.

The Secrets Behind a Successful Economy Rebalance

An economy rebalance raises revenue by 19.2% and ARPDAU by 26.2% 3Mo3M—and we interview the director of economy who made it happen.

Give Boosts Longer Lifecycles

Boosts that modify spaces keep anticipation high and significantly accelerate reward cadences.

Designing Team Events for Experienced Players

Monopoly GO! expands on the successful trend of team events by using larger teams and a unique structure that offers individual and team goals.

Our Biggest Insights for the Casino Market in 2024

Web-based VIP programs use in-app links to drive web store traffic, team events boost revenue in several top apps, and city-building events offer new avenues for spend.