A Multi-Stage Mission Event Achieves The Highest Revenue Impact of Any Event This Year Zen Match’s Achievements achieved the highest revenue impact of any mission event in top puzzle apps this year by expanding on a trend of multi-stage mission...
Using Missions to Drive Spend from Chain Offers Last month, Candy Crush Saga and Zen Match both introduced a similar twist on chain offer events, leading to significant revenue growth. In these events, players complete missions to unlock IAP offers...
A Merge Mini-Game With Three Unique IAPs Idle Mafia’s Merge Island builds on the trend of cross-genre mini-games in casual apps by offering complex merge gameplay that includes a long progression, resource mechanics, recurring challenges, and...
June’s Journey Drives Web Store Traffic by Tying Competitions to Social Media Key Takeaways June’s Journey drives web store traffic through social media. Travel Town becomes a top-10 puzzle app via celebrity marketing. Matching Story hits the top...
Eight Top Puzzle Apps Use Nearly Identical Win Streak Mechanics A trending win streak feature that uses a map mechanic has driven major revenue impacts in multiple top puzzle apps in the past eightmonths. This feature first appeared in Candy Crush...
Read this month’s Headline Release, Market Watch, Breakout App, and Soft-Launch App Playrix Doubles Down on Using Deep Mini-Games to Increase Retention Ranch Adventures adds deep simulation and merge mechanics to Homescapes’ Expeditions mini-game....
Read this month’s Headline Release, Market Watch, Breakout App, and Soft-Launch App Toon Blast’s Progress Pack is part of an early trend of IAPs that require players to complete missions in order to earn rewards. This type of IAP originally...
Download the December Casual Report This month’s Casual Report focuses solely on teardowns of innovative feature and event releases in the casual market. At the end of this month, you will also receive a Recap Report that examines major trends...
Read this month’s Headline Release and Market Watch Single-Player Progressions Are a Major Trend in Competition-Based Apps Angry Birds Friends’ Islands Tours, which is currently in beta, is the app’s second single-player progression in less than a...
