In Merge Dragons!, players earn two new types of chests through gameplay, but they have to spend premium currency to open them. Players can also merge chests to earn better rewards. These chests launched alongside two reskinned mission events and helped increase revenue 11% 2Wo2W.
Candy Crush Saga’s Candy Crush Royalty is a VIP program that requires players to visit a website in order to sign up and collect rewards. Once players are on the site, they can easily access a store that includes exclusive purchase offers.
Angry Birds Friends’ Star Cup: Brawl helped increase revenue 22% 2Mo2M by offering one of the fastest competitions we’ve seen in the casual market.
Merge Dragons! has been testing Event Portal Upgrades for a year and Season Portal Upgrades, a similar feature, for nine months. These two portals allow players to access weekly events and a battle pass. Players can complete missions to upgrade each portal, which increases the rewards players earn from the associated events.
Harry Potter: Puzzles and Spells’ Magical Creatures Season battle pass helped increase revenue 20% MoM by monetizing pets, one of the app’s main gameplay mechanics.
Toon Blast’s aptly named Endless Marathon offers players an endless series of free rewards with intermittent paid offers that they must buy to continue the series. This event helped grow Toon Blast’s revenue 19% 2Mo2M and is part of a major trend in the casual market.