Market Coverage

Explore Liquid and Grit’s latest cross-industry coverage and insights. Our expert faculty share insights, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.

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September 2022 Core Report

Story Campaign Download the September Core Report Last Day on Earth's Story Mode is a five-act narrative campaign that serves two main purposes. First, it introduces new players to the app’s many gameplay systems. Second, it engages veteran players...

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September 2022 Casino Report

Economy Rebalance with VIP Offers Download the September Casino Report Huuuge Casino’s Huuuge Cruise is an economy rebalance with personalized VIP offers and a cruise ship theme. The VIP offers drive spend by targeting big spenders and increase...

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August 2022 Core Report

Story-Driven Mission Event Download the August Core Report In Identity V’s story-driven The Shrouded Bélóstáin Investigation event, players investigate characters, locations, maps, and documents to collect clues and solve a mystery. The August...

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August 2022 Casino Report

Gambling with IAPs Download the August Casino Report Caesars Slots’ Game Room takes a highly innovative approach to IAPs by allowing players to gamble on their purchases. In Game Room, players buy tokens that they use to bet on three mini-games....

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July 2022 Core Report

Short Endgame Tournament Download the July Core Report MARVEL Strike Force’s Cosmic Crucible helped increase revenue by 18% 2Mo2M. This feature succeeds in part by using a relatively rare tournament structure known as a Swiss-style tournament. ...

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July 2022 Casino Report

Competition with IAP Bonus Rewards Download the July Casino Report Hit it Rich!'s Weekly Race World Champions competition feature helped increase revenue 9% MoM by awarding bonuses for IAPs. As players advance to higher divisions, their bonuses...

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June 2022 Core Report

New Hero Types Download the June Core Report Star Trek Fleet Command’s Below Deck Officers are a new hero type that significantly raises players’ potential power—which helped increase revenue by a massive 41% 2Mo2M.  These heroes grant valuable...

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June 2022 Casino Report

Level Event with Linear Upgrades Download the June Casino Report Cashman Casino’s Dream House (11% revenue 2Wo2W) is a strong example of how to use a linear progression of upgrades to create an engaging level event.  Dream House succeeds by...

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May 2022 Core Report

Quests with Customizable Conditions Download the May Core Report Customizable combat conditions are a major opportunity for designers in the core market to create replayable high-level content. In MARVEL Strike Force’s Pestilence event (62% revenue...

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