January 2022 Core Report

January 2022 Core Report

Collections with exchange stores Download the January Core Report In case you missed it, all subscribers can now access our 2021 Recap Report, which analyzes 2021’s most important trends and the opportunities they present for 2022. Collection events perform relatively...
August 2021 Core Report

August 2021 Core Report

Combined Mission and Content Releases Download the full August Core Report Mission features that are released simultaneously with new equipment, abilities, or heroes have estimated revenue impacts of +34%, +19%, and +16% MoM, respectively. That’s a massive...
August 2021 Casual Report

August 2021 Casual Report

Mini-game event IAPs drive revenue Download the full August Casual Report Mini-game events have an estimated revenue impact of +5%, the second largest of any major event type in casual. Despite this, they are one of the least released. Mini-games drive revenue by...
July 2021 Casual Report

July 2021 Casual Report

+116% revenue from a hero-based competition Download the July Casual Report A new competition in Disney Magic Kingdoms shows why you should release content alongside events or features. Season 11 of The Tower Challenge boosted revenue +116% for 16 days by letting...
March 2021 RPG Report

March 2021 RPG Report

Hero release events boost revenue Heroes that are released with other events or features have nearly seven times the impact on revenue market share MoM as heroes released alone. To find out more, download the March RPG Report for our full analysis of a hero release...

What would you like to learn about?