August 2023 Casual Report

August 2023 Casual Report

Reimagining Club Events Read this month’s Headline Release and Market Watch Introduction Club events perform poorly in the casual market, so most casual apps don’t invest in developing complex club events. But this lack of investment is a self-fulfilling prophecy, as...
July 2023 Casual Report

July 2023 Casual Report

Using Mini-Games to Drive Base Game Engagement Read this month’s Headline Release and Market Watch Headline Release Royal Match’s Hidden Temple mini-game helped increase revenue 25% 3Do3D by driving engagement in the base game and offering strong short-, medium-, and...
June 2023 Casual Report

June 2023 Casual Report

Makeover Event with Multiple Endings Starting this month, we’re publishing our reports directly on our website in two pages: a Headline Release and a Market Watch. The Headline Release analyzes a new feature or event with especially impactful mechanics, while the...
May 2023 Casual Report

May 2023 Casual Report

Tournament with $250K Prize Pool Download the May Casual Report Impact Driver Candy Crush Saga’s All Stars Tournament offers the most valuable prizes ever for a competition in a casual app, including a pool of $250,000, a weeklong trip to London, and diamond rings...
April 2023 Casual Report

April 2023 Casual Report

Clubs with Rich Interactions Download the April Casual Report Impact Driver Project Makeover’s Cliques offers unusually deep mechanics for a club feature in the casual market. Along with standards like leaderboards and gifting lives, Cliques embraces Project...

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