Executive Summary Economy Rebalances In Huuuge Casino, revenue spiked +75% WoW before cooling to +14% 2Wo2W after the release of the Super Sized reward feature. Huuuge Casino adjusted shop deals, retention bonuses, and collection rewards in this economy rebalance. Use...
Executive Summary Controversial Ad Campaigns After the release of the first Pregnancy Ad, Lily’s Garden’s revenue was+11% and downloads +67% WoW. Revenue and downloads continued climbing to +21% and +50% 2Wo2W after the Twitter post went viral. Lily’s Garden was not...
Executive Summary App-Wide Tournaments Revenue was +32% and downloads were +18% WoW in Last Shelter: Survival, after the release of Champion Duel. This game-wide PvP tournament event lets players use any unlocked heroes and troops. The maximum number of troops...
Executive Summary Unlocking Boosts Post-Purchase After the launch of Leprechaun in Slotomania, revenue was +9.4% WoW and +14.9% 2Wo2W. Downloads were +7.9% and +16.9% during those time periods. After the release of Gladiator Sale, revenue was +14.8% WoW. After...
Executive Summary Revenue Drivers AFK Arena’s revenue increased +23.7% WoW and +16.2% 2Wo2W after the release of Voyage of Wonders. Downloads were up +11.6% and +18.6% during those time periods. Revenue in Rise of Kingdoms increased +47.5% WoW for the one-week...