Your Key to Industry-Leading Gaming and App Insights

Download a Recent Report

Receive Free Content Monthly

Liquid and Grit

Category: Liquid and Grit

Creating Streamlined Alternatives to Base Gameplay

Creating Streamlined Alternatives to Base Gameplay

Clash Royale’s Merge Tactics adds a full-scale auto-chess mode using cards from the app’s base game, complete with a league progression and IAPs. This mode simplifies several aspects of auto-chess gameplay, like in-match leveling and round formats,...

Brawl Stars Unveils a Brand New Type of Battle Pass

Brawl Stars Unveils a Brand New Type of Battle Pass

Brawl Stars' Pro Pass is the first battle pass we’ve seen that focuses on ranked PvP. The four-month $24.99 battle pass is specifically for ranked PvP competition. Because Brawl Stars has relatively high engagement requirements for ranked PvP,...

Built-In Competitions With High Stakes

Built-In Competitions With High Stakes

In Bingo Frenzy’s Bingo Magic room, two players compete to fill a meter by daubing spaces and completing bingos. Only the winner earns tokens to advance the room’s main progression, which makes each round consequential. To heighten players’ sense...

Add Retention Mechanics to Reel Enhancements

Add Retention Mechanics to Reel Enhancements

In Cashman Casino’s Furever Fortunes, certain symbols fill a meter that grants a series of reel enhancements that remain active during all spins, making them extremely valuable. However, players must spin the machine once every 24 hours to keep the...

Affiliate Programs Multiply Marketing Teams

Affiliate Programs Multiply Marketing Teams

Affiliate marketing offers an attractive ROI by targeting niche audiences and using performance-based payouts. We investigated seven affiliate programs from leading apps and developers: Playtika, Supercell, Wargaming, Roblox, Hearthstone,...

End-of-Season Collection Pushes Are a Win-Win

End-of-Season Collection Pushes Are a Win-Win

End-of-Season Collection Pushes Are a Win-Win Toon Blast’s Wild Journey lets players accelerate their collection progress during the season’s final week by completing base game levels to fill a series of nine meters that exclusively award...

Don’t Fall for Apple’s EU Fees

Don’t Fall for Apple’s EU Fees

Under Apple’s new EU business terms, apps can promote and link directly to external payments—but only if they give up IAPs and pay Apple an 18%–20% commission. When factoring in an additional 3%–5% in web store and payment processing fees, apps...

How To Improve Long-Running Collections

How To Improve Long-Running Collections

How To Improve Long-Running Collections MARVEL SNAP’s Snap Packs are a major rework of the app’s core card-collecting progression. In the previous system, base game milestones awarded a chance to open a weekly loot box containing four cards, but...

All your product research in one monthly report

Join the many top companies that receive our monthly reports to make the best product decisions and stay on top of the ever-changing mobile gaming market.