Liquid and Grit

Built-In Competitions With High Stakes

In Bingo Frenzy’s Bingo Magic room, two players compete to fill a meter by daubing spaces and completing bingos. Only the winner earns tokens to advance the room’s main progression, which makes each round consequential. To heighten players’ sense...

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Affiliate Programs Multiply Marketing Teams

Affiliate marketing offers an attractive ROI by targeting niche audiences and using performance-based payouts. We investigated seven affiliate programs from leading apps and developers: Playtika, Supercell, Wargaming, Roblox, Hearthstone,...

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Don’t Fall for Apple’s EU Fees

Under Apple’s new EU business terms, apps can promote and link directly to external payments—but only if they give up IAPs and pay Apple an 18%–20% commission. When factoring in an additional 3%–5% in web store and payment processing fees, apps...

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How To Improve Long-Running Collections

How To Improve Long-Running Collections MARVEL SNAP’s Snap Packs are a major rework of the app’s core card-collecting progression. In the previous system, base game milestones awarded a chance to open a weekly loot box containing four cards, but...

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