Blog
Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
Read our latest blogs
3 AI Tools That Explode Ad Creation
Creatify, Pippit, and Symphony have the most utility out of the nine AI ad generators we tested. We tested generators by creating mock ads for two apps with distinct visual styles, gameplay, and markets: Gardenscapes and Call of Duty: Mobile. We...
Designing Streamer-Friendly Modes To Drive UA
PUBG Mobile’s Unfail is an asymmetrical horror mode similar to Behavior Interactive’s Dead by Daylight. In Unfail, a team of four players completes tasks while avoiding a boss controlled by a fifth player. During Unfail’s early access, PUBG Mobile...
How To Monetize Customizable Game Modes
Bingo Party’s DIY Feature increases players’ sense of control over bingo rounds in two ways. First, it lets players spin a wheel to add rewards to bingo cards, earn additional bingo calls, and trigger bingo rounds on those cards. Second, it offers...
The Most Successful Celebrity Ad Campaign in Mobile Gaming
Between April and August 2025, Royal Kingdom launched 20 ads featuring 14 different celebrities. The campaign draws from some of the most recognizable names in television, comedy, music, and sports from the late ’90s and early 2000s, tapping into...
How To Design Machines Without Reels
In Heart of Vegas’ Ball Drop Rock, players spin to drop 20 balls onto a Plinko-style board with prize buckets. To ensure gameplay feels familiar, the machine adapts traditional slots bonuses to the Plinko format, such as having buckets award prize...
How To Design Successful Sweepstakes
In Two Dots’ Paradise Prize Pot, players engage in four anniversary events to earn entries for a sweepstakes that awards an $11,000 cash prize, premium currency, and branded merchandise. The anniversary events encourage players to engage and spend...
How Bingo Voyage’s Economy Drives Players To Bet More
Bingo Voyage’s rounds have a -4.7% ROI and encourage players to spend faster by offering more types of rewards for higher bets. Rounds can always award tickets, chests, and coins (premium currency), but players must bet multiples to earn event...
Creating Streamlined Alternatives to Base Gameplay
Clash Royale’s Merge Tactics adds a full-scale auto-chess mode using cards from the app’s base game, complete with a league progression and IAPs. This mode simplifies several aspects of auto-chess gameplay, like in-match leveling and round formats,...
How To Cash in on Social Casino With Sweepstakes Promotion Apps (While Navigating Legal Challenges)
By classifying themselves as “sweepstakes,” social casino sweepstakes apps can incorporate extensive real-world reward systems. The core gameplay of social casino sweepstakes apps is nearly identical to that of traditional social casino apps:...