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Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
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Designing Streamlined FTUEs To Maximize Early Retention
An effective FTUE hooks players fast, teaches through play, and blends early retention with monetization to maximize long-term engagement A successful first-time user experience (FTUE) gets players engaged within their first minute, balances...
How Reddit Grew DAU by 39% and ARPU by 23% YoY
Since Q1 2024, Reddit has leaned into gamification—adding streaks, achievements, leaderboards, and collectible IAP-driven systems—which has significantly boosted engagement (DAU up 39%) and monetization (ARPU up 23% YoY) by reinforcing its core...
6 Best Practices for Successful Soft Launches
Effective soft launches begin 4–6 weeks before full release with a complete core loop and nearly finished features, focus on adjacent T1 markets for accurate performance data, avoid early event distractions, and use localized marketing that scales...
Designing Streamer-Friendly Modes To Drive UA
PUBG Mobile’s Unfail is an asymmetrical horror mode similar to Behavior Interactive’s Dead by Daylight. In Unfail, a team of four players completes tasks while avoiding a boss controlled by a fifth player. During Unfail’s early access, PUBG Mobile...
How To Monetize Customizable Game Modes
Bingo Party’s DIY Feature increases players’ sense of control over bingo rounds in two ways. First, it lets players spin a wheel to add rewards to bingo cards, earn additional bingo calls, and trigger bingo rounds on those cards. Second, it offers...
How To Design Machines Without Reels
In Heart of Vegas’ Ball Drop Rock, players spin to drop 20 balls onto a Plinko-style board with prize buckets. To ensure gameplay feels familiar, the machine adapts traditional slots bonuses to the Plinko format, such as having buckets award prize...
How To Design Successful Sweepstakes
In Two Dots’ Paradise Prize Pot, players engage in four anniversary events to earn entries for a sweepstakes that awards an $11,000 cash prize, premium currency, and branded merchandise. The anniversary events encourage players to engage and spend...
Creating Streamlined Alternatives to Base Gameplay
Clash Royale’s Merge Tactics adds a full-scale auto-chess mode using cards from the app’s base game, complete with a league progression and IAPs. This mode simplifies several aspects of auto-chess gameplay, like in-match leveling and round formats,...
Monetization Panel on Apple’s New Rules & Top D2C Tactics
[PAST EVENT] This event has already ended, but the recording will be available to everyone on our YouTube channel soon. Subscribing members can also find the recording on our Impact Portal soon. ———————————————— Join us for a Monetization Panel...
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