Blog
Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
Read our latest blogs
Brawl Stars Unveils a Brand New Type of Battle Pass
Brawl Stars' Pro Pass is the first battle pass we’ve seen that focuses on ranked PvP. The four-month $24.99 battle pass is specifically for ranked PvP competition. Because Brawl Stars has relatively high engagement requirements for ranked PvP,...
Monetization Panel on Apple’s New Rules & Top D2C Tactics
[PAST EVENT] This event has already ended, but the recording will be available to everyone on our YouTube channel soon. Subscribing members can also find the recording on our Impact Portal now. ———————————————— Join us for a Monetization Panel...
Built-In Competitions With High Stakes
In Bingo Frenzy’s Bingo Magic room, two players compete to fill a meter by daubing spaces and completing bingos. Only the winner earns tokens to advance the room’s main progression, which makes each round consequential. To heighten players’ sense...
Add Retention Mechanics to Reel Enhancements
In Cashman Casino’s Furever Fortunes, certain symbols fill a meter that grants a series of reel enhancements that remain active during all spins, making them extremely valuable. However, players must spin the machine once every 24 hours to keep the...
Affiliate Programs Multiply Marketing Teams
Affiliate marketing offers an attractive ROI by targeting niche audiences and using performance-based payouts. We investigated seven affiliate programs from leading apps and developers: Playtika, Supercell, Wargaming, Roblox, Hearthstone,...
End-of-Season Collection Pushes Are a Win-Win
End-of-Season Collection Pushes Are a Win-Win Toon Blast’s Wild Journey lets players accelerate their collection progress during the season’s final week by completing base game levels to fill a series of nine meters that exclusively award...
Don’t Fall for Apple’s EU Fees
Under Apple’s new EU business terms, apps can promote and link directly to external payments—but only if they give up IAPs and pay Apple an 18%–20% commission. When factoring in an additional 3%–5% in web store and payment processing fees, apps...
Challenges Are Fitness Apps’ Best-Kept Secret
Apps like Strava and Peloton use weekly and monthly challenges to reinforce core workout mechanics while motivating continued participation. Performance-based challenges tend to resonate with highly motivated users, whereas completion-based...
How To Improve Long-Running Collections
How To Improve Long-Running Collections MARVEL SNAP’s Snap Packs are a major rework of the app’s core card-collecting progression. In the previous system, base game milestones awarded a chance to open a weekly loot box containing four cards, but...