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Growth Marketing Roundtable on Playable Ads
[PAST EVENT] This event has already ended, but subscribing members can find the recording here. Join us for an insightful roundtable discussion on the power of playable ads. Looking closely at interactive ads that have become a cornerstone of many...
Product Career Panel #1
Join us for the launch of our Product Career Panel, featuring experts from LILA Games, Trebel, and more. This panel will explore the journey, skills, and strategies of product leaders shaping the mobile gaming industry. Key topics we’ll explore:...
Product Roundtable on Brawl Stars’ Angels vs. Demons Event
[PAST EVENT] This event has already ended, but subscribing members can find the recording here. Join us for an engaging roundtable discussion exploring the Angels vs. Demons expansion event that boosted Brawl Stars’ weekly revenue by a massive 60%....
Competitive Intelligence Panel #6
[PAST EVENT] This event has already passed, but subscribing members can find the recording on our Impact Portal soon. Join us for an insightful roundtable discussion as we explore the dynamic role of competitive intelligence (CI) in shaping this...
Our Biggest Insights for the Core Market in 2024
Temporary Hero Abilities Drive Huge Revenue Brawl Stars hit record-high weekly revenue twice this year by releasing expansions that include powerful temporary abilities and new game modes. The first, Godzilla Event, awards temporary abilities...
Our Biggest Insights for the Casino Market in 2024
Web-Based VIP Programs Are Key To Driving Web Store Traffic PLAYSTUDIOS’ myVIP.co combines VIP programs and web stores from multiple apps into a single web platform. This unified VIP program offers real-world rewards, digital collections, and...
Our Biggest Insights for Slots Designers in 2024
Purchasable Bonuses That Require Spins Boost Engagement Cash Frenzy, GSN Casino, and DoubleU Casino expand on the trend of purchasable bonuses by introducing machines that require significant engagement to buy bonuses. In Cash Frenzy and GSN...
This Year’s Most Important Insights for the Casual Market
Unlockable IAPs Get Players Invested Before Spending Purchase events with unlockable IAPs in Candy Crush Saga, Zen Match, and Toon Blast all drove significantly more revenue than similar events this year. By having players complete gameplay tasks...
How Brawl Stars Keeps Breaking Revenue Records
How Brawl Stars Keeps Driving Record-High Revenue Brawl Stars’ Angels vs. Demons expansion continues the app’s remarkable 2024 streak, boosting revenue by 60% WoW and leading to its highest weekly revenue ever. Similar to other successful...
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