Blog
Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
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How To Increase Prices Without Angering Players (Too Much)
When implementing price increases, developers should release content updates to create the impression of a content-driven event rather than a straight price increase. Price increases are less likely to anger players when presented in the context of...
Product Panel on Coin Master’s LiveOps Successes
[PAST EVENT] This event has already ended, but the recording is available to everyone on our YouTube channel. Subscribing members can also find the recording on our Impact Portal. ———————————————— Join us for an insightful roundtable —sponsored...
The Economics of Last War: Survival’s Transition From Casual to Core
Last War: Survival’s early game economy has four interconnected components: runner battles, world map activities, building, and heroes. Players complete runner battles and world map activities to earn hero XP and resources. Hero XP is used to...
Monopoly GO! Transforms Daily Competitions Into a Seasonal Progression
Monopoly GO! Builds on Its Daily Competitions Monopoly GO!’s Tycoon Express offers a seasonal progression with seven levels that are tied to the app’s daily tournaments. Players now earn tokens based on their tournament ranking, and reaching...
Turn Near-Wins Into Bonus Upgrades
Turn Near-Wins Into Bonus Upgrades In Jackpot Friends’ Thunderous Riches, players land specific symbols during base and free spins to upgrade prizes for a wheel and trigger a respin bonus. In respins, the number of symbols players land determines...
Turning Passive Mechanics Into Major Retention Drivers
Appointment Features Drive Retention The Sims FreePlay’s latest expansion replaces a passive gardening mechanic with an appointment system where players grow crops to fulfill orders. In the expansion, crops grow faster, and players must return to...
Monetization Panel on End-of-Game Offers
[PAST EVENT] This event has already ended, but the recording is available to everyone on our YouTube channel. Subscribing members can also find the recording on our Impact Portal. ———————————————— Sponsored by Stash, this monetization panel is open...
Designing Streamlined FTUEs To Maximize Early Retention
An effective FTUE hooks players fast, teaches through play, and blends early retention with monetization to maximize long-term engagement A successful first-time user experience (FTUE) gets players engaged within their first minute, balances...
Brawl Stars Changes Its Most Successful Expansion Again
Brawl Stars Changes Its Expansion Format Again Brawl Stars’ Battle for Katana Kingdom follows the structure of the app’s recent major expansions by offering event abilities, new skins, and several new modes. However, this expansion splits its...