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Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
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Use Event Progressions To Unify Live Ops
Use Event Progressions To Unify Live Ops In Coin Master’s Egg Hunt, players engage with eight connected events to earn tokens that advance them on a quest map. While Egg Hunt runs for five days, most of the connected events only run for a day or...
Why Mini-Steppers Should Have More Progressions
Why Mini-Steppers Should Have Progressions In DoubleDown’s Smash the Piggy, players spin on a mini-stepper to upgrade and break open piggy banks above the reels. During spins, landing coin symbols adds currency to the bank and can upgrade its...
How Reddit Grew DAU by 39% and ARPU by 23% YoY
Since Q1 2024, Reddit has leaned into gamification—adding streaks, achievements, leaderboards, and collectible IAP-driven systems—which has significantly boosted engagement (DAU up 39%) and monetization (ARPU up 23% YoY) by reinforcing its core...
Monetization Roundtable on Subscription Membership Strategies.
[PAST EVENT] This event has already ended, but the recording is available to everyone on our YouTube channel. Subscribing members can also find the recording on our Impact Portal . ------------------------------------------------ Sponsored by Neon,...
Seasonal Collections Are a Major Trend for Legacy Casual Apps
Seasonal Collections Are a Major Trend In Candy Crush Saga’s Pins, players progress in several base game features and events to earn pins that help them complete 15 seasonal collection sets. This strong integration across the app’s live ops creates...
Product Roundtable on Building Strong App Communities
[PAST EVENT] This event has already ended, but subscribing members can find the recording on our Impact Portal here soon. Join us for an insightful roundtable as we explore how to build strong communities -in and -off app. Our host, Brett Nowak,...
How To Build Strong Communities In- and Off-App
Thriving, well-managed communities fuel player retention, acquisition, and spend. Player communities are a powerful growth lever, with performance varying by platform and content type; successful developers tailor community strategy by genre,...
How Hypercasual Mechanics Helped Strategy Overtake RPG
How Strategy Overtook RPG as Core’s Top Genre In 2024, revenue among the top five strategy apps grew an average of almost 400% YoY, helping strategy overtake RPG as the top genre in the core market. Last War: Survival, the top strategy app, has...
How To Make Team Mechanics Optional
How To Make Team Mechanics Optional Coin Master’s Better Together event boosted revenue by 18.7% WoW by introducing collaborative mechanics to a proven multi-stage mission format. In this event, players complete missions to earn individual rewards...