Blog
Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
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Monetization Roundtable on Subscription Membership Strategies.
[PAST EVENT] This event has already ended, but the recording is available to everyone on our YouTube channel. Subscribing members can also find the recording on our Impact Portal . ------------------------------------------------ Sponsored by Neon,...
Seasonal Collections Are a Major Trend for Legacy Casual Apps
Seasonal Collections Are a Major Trend In Candy Crush Saga’s Pins, players progress in several base game features and events to earn pins that help them complete 15 seasonal collection sets. This strong integration across the app’s live ops creates...
Product Roundtable on Building Strong App Communities
[PAST EVENT] This event has already ended, but subscribing members can find the recording on our Impact Portal here soon. Join us for an insightful roundtable as we explore how to build strong communities -in and -off app. Our host, Brett Nowak,...
How To Build Strong Communities In- and Off-App
Thriving, well-managed communities fuel player retention, acquisition, and spend. Player communities are a powerful growth lever, with performance varying by platform and content type; successful developers tailor community strategy by genre,...
How Hypercasual Mechanics Helped Strategy Overtake RPG
How Strategy Overtook RPG as Core’s Top Genre In 2024, revenue among the top five strategy apps grew an average of almost 400% YoY, helping strategy overtake RPG as the top genre in the core market. Last War: Survival, the top strategy app, has...
How To Make Team Mechanics Optional
How To Make Team Mechanics Optional Coin Master’s Better Together event boosted revenue by 18.7% WoW by introducing collaborative mechanics to a proven multi-stage mission format. In this event, players complete missions to earn individual rewards...
Change Up the Pace of Bonuses
Change Up the Pace of Bonuses Cash Frenzy’s Mega Hungry Super Plants randomly activates timed rounds that give players 90 seconds to trigger a pick’em bonus or a Fruit Ninja-inspired mini-game. The two bonuses maintain the fast pace of the timed...
Letting Players Vote Through Engagement
Letting Players Vote Through Engagement Subway Surfers’ Team Takedown offers two special levels that are each associated with a new hero. Each level has a global reward meter that players fill by collecting currency during that level. Completing...
Top Girl Brings a Relationship Sim Twist to 4X
Top Girl's 4X Twist Pays Off A3GAMES’ Top Girl layers a girl group theme over 4X strategy mechanics by having players manage and upgrade a roster of pop stars while “performing concerts” to conquer bases. The app also offers several hypercasual...