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Growth Marketing Roundtable on The Next Playable Ad Trend: TikTok Filters
[PAST EVENT] This event has passed already, but subscribing members can find the recording here. Some key insights from our discussion: Tycoon Racers succeeds because it balances multiple design elements. UGC ads' effectiveness is difficult to...
October Economy Roundtable on Legend of Mushroom’s Rapid-Fire Gacha
[PAST EVENT] This event has already ended, but subscribing members can find the recording here. Some key insights from the discussion: Philip determined that Legend of Mushroom isn’t a social casino game because the sheer number of pulls reduces...
Product Roundtable on Cosmetic Progressions
[PAST EVENT] September 26, 2024 9:00 - 10:00 AM PST Join us for a comprehensive roundtable discussion on a major trend in leading mobile games: adding progressions to cosmetics. We'll be joined by special guests Joseph Kim, Talia Shmuel, David...
Competitive Intelligence AMA #3
[PAST EVENT] This event has ended, but subscribing members can watch the recording here. Some key insights from the discussion: To gather player feedback, Yariv reviews all survey answers from players but focuses on open-ended questions. He...
A Huge Combo Event Boosts Revenue 80%
How To Fuse Several Events Into a Single Progression Cookie Run: Kingdom’s latest collection event offers an innovative progression that requires players to advance through four separate events to unlock a valuable hero. Each event drives a...
TikTok Filters Could Be the Next Big Playable Ad Trend
Monopoly GO! used a unique TikTok AR filter and other social media strategies to drive users to an in-app competition event. To promote the new Tycoon Racers competition event, Scopely launched a UA campaign that included a TikTok AR filter...
The Economy Behind Squad Busters’ Exceptional ARPDAU
We tore down Squad Busters’ economy to see how it achieves an impressive ARPDAU and what steps Supercell is taking to correct its underwhelming retention. Here are our key takeaways: 84% of player spend is hero shards, which players primarily earn...
Brawl Stars’ Poop Ads Go Viral
Brawl Stars Uses Poop, Irony, and Meme Culture To Create a Viral Ad Campaign Brawl Stars’ Watch Out the Poop campaign parodies offensive clickbait ads and embraces meme culture to create a top-performing ad campaign. The campaign focuses on the...
3 Keys for Designing City-Building Mechanics in Casino
Cash Frenzy Innovates on City-Building Events Cash Frenzy’s Happy Labor Day makes a major change from the app’s previous city-building event by having each player build their own city rather than using a global progression. Happy Labor Day also...
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