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Upgrading the Hottest IAP Trend in Casual
Using Missions to Drive Spend from Chain Offers Last month, Candy Crush Saga and Zen Match both introduced a similar twist on chain offer events, leading to significant revenue growth. In these events, players complete missions to unlock IAP offers...
Competitive Intelligence Panel #4
[PAST EVENT] This event has already passed, but subscribing members can find the recording here. Key insights from the discussion: Leadership is often heavily involved in gaming and the industry, which influences their effectiveness and knowledge...
Product Roundtable on Expansion Events
[PAST EVENT] This event has already passed, but subscribing members can find the recording here. Key points from our discussion: Cash Frenzy’s Happy Labor Day city-building expansion punishes players for failing to complete daily missions....
Growth Marketing Roundtable on The Next Playable Ad Trend: TikTok Filters
[PAST EVENT] This event has passed already, but subscribing members can find the recording here. Some key insights from our discussion: Tycoon Racers succeeds because it balances multiple design elements. UGC ads' effectiveness is difficult to...
October Economy Roundtable on Legend of Mushroom’s Rapid-Fire Gacha
[PAST EVENT] This event has already ended, but subscribing members can find the recording here. Some key insights from the discussion: Philip determined that Legend of Mushroom isn’t a social casino game because the sheer number of pulls reduces...
Product Roundtable on Cosmetic Progressions
[PAST EVENT] September 26, 2024 9:00 - 10:00 AM PST Join us for a comprehensive roundtable discussion on a major trend in leading mobile games: adding progressions to cosmetics. We'll be joined by special guests Joseph Kim, Talia Shmuel, David...
Competitive Intelligence AMA #3
[PAST EVENT] This event has ended, but subscribing members can watch the recording here. Some key insights from the discussion: To gather player feedback, Yariv reviews all survey answers from players but focuses on open-ended questions. He...
A Huge Combo Event Boosts Revenue 80%
How To Fuse Several Events Into a Single Progression Cookie Run: Kingdom’s latest collection event offers an innovative progression that requires players to advance through four separate events to unlock a valuable hero. Each event drives a...
TikTok Filters Could Be the Next Big Playable Ad Trend
Monopoly GO! used a unique TikTok AR filter and other social media strategies to drive users to an in-app competition event. To promote the new Tycoon Racers competition event, Scopely launched a UA campaign that included a TikTok AR filter...
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