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Upgrading the Hottest IAP Trend in Casual

Upgrading the Hottest IAP Trend in Casual

Using Missions to Drive Spend from Chain Offers Last month, Candy Crush Saga and Zen Match both introduced a similar twist on chain offer events, leading to significant revenue growth. In these events, players complete missions to unlock IAP offers...

A Huge Combo Event Boosts Revenue 80%

A Huge Combo Event Boosts Revenue 80%

How To Fuse Several Events Into a Single Progression Cookie Run: Kingdom’s latest collection event offers an innovative progression that requires players to advance through four separate events to unlock a valuable hero. Each event drives a...

April 2024 Core Report

April 2024 Core Report

A Casual Game Mode Boosts Mobile Legends’ Revenue by 20% Key Takeaways Mobile Legends drives revenue through a new mode and skin rarity. AFK Journey leaps into the top five RPGs. Gearbox soft launches an app based on the Risk of Rain franchise. A...

April 2024 Casino Report

April 2024 Casino Report

Huuuge Casino’s DTC Web Client Plays Like an App Key Takeaways Casino apps use notifications to drive players to DTC platforms. Huuuge Casino's web client targets all players—not just VIPs. Huuuge Casino shows players how to run its web client like...

April 2024 Slots Design Report

April 2024 Slots Design Report

Cash Frenzy Sells Bonuses To Drive Engagement and Spend Key Takeaways A machine awards shop tokens at predetermined numbers of spins. A series of unlockable factories produce different types of tokens. Players can spend premium currency to...

April 2024 Casual Report

April 2024 Casual Report

June’s Journey Drives Web Store Traffic by Tying Competitions to Social Media Key Takeaways June’s Journey drives web store traffic through social media. Travel Town becomes a top-10 puzzle app via celebrity marketing. Matching Story hits the top...

March 2024 Core Report

March 2024 Core Report

Key Takeaways PUBG launches social features that increase revenue 73% WoW. FunPlus' pirate-themed 4X app enters the top 30 strategy apps. MY.GAMES soft launches a zombie shooter. PUBG Drives Big Revenue with Social Features Earlier this month, PUBG...

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