Blog
Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
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6 Best Practices for Successful Soft Launches
Effective soft launches begin 4–6 weeks before full release with a complete core loop and nearly finished features, focus on adjacent T1 markets for accurate performance data, avoid early event distractions, and use localized marketing that scales...
The Secrets Behind a Successful Economy Rebalance
The Secrets to a Successful Economy Rebalance For this report, we interviewed Elia Catsman, director of economy at Huuuge Games, about an economy rebalance and battle pass update that increased Huuuge Casino’s revenue by 19.2% and ARPDAU by 26.6%...
Growth Marketing Roundtable on Rewarded UA Services
[PAST EVENT] This event has already ended, but subscribing members can find the recording on our Impact Portal here. Join us for an insightful roundtable discussion on rewarded UA services. Looking closely at how marketers can tie rewarded UA...
Let Enemies Fight Back
The Next Evolution in Core-Inspired Machines In House of Fun’s Rock ‘N’ Troll, players land symbols during base game spins to deplete a boss’ health meter. As players spin, the boss randomly drops hazards that block symbols from landing in certain...
Economy Roundtable on Mini-Game Economies
[PAST EVENT] This event has already ended, but subscribing members can find the recording on our Impact Portal here. Join us for an insightful roundtable as we break down the economy behind the mini-games battle between Royal Match and Monopoly GO!...
Product Roundtable on Selling Battle-Passes & In-App Credits in Webstores
[PAST EVENT] This event has already ended, but the recording is available to everyone on our YouTube channel. Subscribing members can also find the recording on our Impact Portal. Join us for an expert-led roundtable exploring how in-app...
Duolingo’s Retention Is the Secret to Its Explosive Growth
Duolingo’s explosive user growth over the past six years stems from a strategy built around retention rather than user acquisition. Its simple but powerful daily streak feature serves as the backbone of engagement, while supporting mechanics like...
Add Physics-Based Mechanics to Mini-Games
Add Physics-Based Mechanics to Mini-Games In Royal Match’s Ocean Odyssey, players shoot balls to destroy objects in a series of levels. Each hit causes the ball to bounce off objects or walls, adding an element of randomness that makes progression...
Hero-Sharing Is a Major Opportunity for Retention
How Hero-Sharing Drives Retention Cookie Run: Kingdom’s latest feature allows players to rent out one hero from their collection, enabling all other players to temporarily use that hero. This feature gives players access to powerful heroes, which...