Blog
Explore Liquid and Grit’s latest cross-industry research and insights. Our experts share insight, best practices, and strategies to help leaders make progress on mobile gaming and app development’s toughest challenges. Join us in reimagining app development together.
Read our latest blogs
Slots’ Top IP Collaborator Nails the Game of Life
Quick Hit Slots Takes on The Game of Life Quick Hit Slots builds on SciPlay’s long-standing collaboration with Hasbro by introducing a machine based on The Game of Life IP. The machine cleverly adapts mechanics from the board game by having players...
Upgrading the Hottest IAP Trend in Casual
Using Missions to Drive Spend from Chain Offers Last month, Candy Crush Saga and Zen Match both introduced a similar twist on chain offer events, leading to significant revenue growth. In these events, players complete missions to unlock IAP offers...
Competitive Intelligence Panel #4
[PAST EVENT] This event has already passed, but subscribing members can find the recording here. Key insights from the discussion: Leadership is often heavily involved in gaming and the industry, which influences their effectiveness and knowledge...
Product Roundtable on Expansion Events
[PAST EVENT] This event has already passed, but subscribing members can find the recording here. Key points from our discussion: Cash Frenzy’s Happy Labor Day city-building expansion punishes players for failing to complete daily missions....
Growth Marketing Roundtable on The Next Playable Ad Trend: TikTok Filters
[PAST EVENT] This event has passed already, but subscribing members can find the recording here. Some key insights from our discussion: Tycoon Racers succeeds because it balances multiple design elements. UGC ads' effectiveness is difficult to...
October Economy Roundtable on Legend of Mushroom’s Rapid-Fire Gacha
[PAST EVENT] This event has already ended, but subscribing members can find the recording here. Some key insights from the discussion: Philip determined that Legend of Mushroom isn’t a social casino game because the sheer number of pulls reduces...
Product Roundtable on Cosmetic Progressions
[PAST EVENT] September 26, 2024 9:00 - 10:00 AM PST Join us for a comprehensive roundtable discussion on a major trend in leading mobile games: adding progressions to cosmetics. We'll be joined by special guests Joseph Kim, Talia Shmuel, David...
Competitive Intelligence AMA #3
[PAST EVENT] This event has ended, but subscribing members can watch the recording here. Some key insights from the discussion: To gather player feedback, Yariv reviews all survey answers from players but focuses on open-ended questions. He...
A Huge Combo Event Boosts Revenue 80%
How To Fuse Several Events Into a Single Progression Cookie Run: Kingdom’s latest collection event offers an innovative progression that requires players to advance through four separate events to unlock a valuable hero. Each event drives a...
All your product research in one monthly report
Join the many top companies that receive our monthly reports to make the best product decisions and stay on top of the ever-changing mobile gaming market.