Character-specific missions add meaning to collections
Three recent mission events in Disney Magic Kingdoms averaged over +100% revenue growth by tying missions to character collections. While not everyone can match the powerful draw of Disney’s IP, there are lessons here for apps across the casual market.
Read the April Casual Report for our full analysis and other notable releases.
During these mission events, players earn resources from an interlocking network of missions, collection goals, and sub-events. Completed missions unlock new characters that players can purchase using the resources they’ve earned.
Making memories with character-specific missions
The missions in these events all require specific characters from both current and past events. While the main missions only require newly released characters, characters collected from past events unlock additional missions that make it easier for players to progress.
When you provide reasons to revisit characters from past events, you help players create memories with those characters. Those memories accumulate over time, which makes collections more meaningful and increases engagement in future events.
Designing for form and function
Collectible characters that combine aesthetic appeal and gameplay functionality are a growing trend that’s driving revenue across genres. Another Disney app, Disney Emoji Blitz, gives new characters special abilities and boosts during its highly successful Villain Events (+54% 5Do5D). And a new pet collection in Bingo Bash rewards players with a variety of bonuses for collecting and feeding fish (+12% 2Wo2W).
For more inspiration, look to RPG apps, which excel at pairing new character releases with mission events and features. Both Clash on Kamino in Star Wars: Galaxy of Heroes and the New Monster Update Special Event in Summoners War offer tasks that require players to unlock and use new characters. These two events helped increase revenue +40% 2Wo2W and +86% 25Do25D, respectively.
This month’s video insights examine a novel combination of mini-game and custom design events in Township from our March Puzzle Report. Watch the video to learn how the immediate excitement of mini-games complements the progression system offered by custom design to create a compelling and impactful event.
Download the full Casual Report for our complete analysis and other notable releases.