Challenge event with decorations
UNO!’s Papercut Workshop, a Chinese New Year-themed challenge event, helped increase revenue 19% MoM for the duration of its release.
In this event, players complete daily challenges to collect tokens that they spend to create paper decorations. To drive revenue, UNO! allows players to watch ads to earn additional tokens and spend premium currency to refresh challenges.
Download the March Casual Report for our complete analysis.