New custom design mechanics Download the February Casual Report Homescapes releases the most impactful custom design events in the casual market, averaging 6.6% revenue WoW with a median of 6.7% WoW and a standard deviation of ±9.1%. Birthday...
Casual Reports
Category: Casual Reports
2021 Recap Report
Top Trends and Opportunities Download the 2021 Recap Report Our 2021 Recap Report examines the year's most important trends and the opportunities they present for 2022. Inside the report, you’ll find leading examples across markets for each trend,...
January 2022 Casual Report
Club events with multiple paths Download the January Casual Report In case you missed it, all subscribers now have access to our 2021 Recap Report, which analyzes the year’s most important trends and the opportunities they present for 2022. Harry...
December 2021 Casual Report
December Casual Report — Market Watch Download the December Casual Report This month’s Casual Report focuses exclusively on new feature, event, and content releases in the casual market. Later this month, you will receive a Recap Report that...
November 2021 Casual Report
Competitions with Celebrity Hosts Download the November Casual Report Competition events are reliable revenue drivers in the casual market—especially in the puzzle genre, where they have an average revenue impact of +4.3% WoW, a median of +2.8%...
October 2021 Casual Report
Collection feature IAPs Download the full October Casual Report A new collection feature in June’s Journey, June’s Memoirs, led to a staggering +68% MoM revenue increase—the largest of any casual feature released in the past year. In the casual...
September 2021 Casual Report
Cosmetic rewards for competitions Download the full September Casual Report In the casual market, competition events perform significantly better in subgenres with robust cosmetic rewards. This is due in part to the way that cosmetic rewards...
August 2021 Casual Report
Mini-game event IAPs drive revenue Download the full August Casual Report Mini-game events have an estimated revenue impact of +5%, the second largest of any major event type in casual. Despite this, they are one of the least released. Mini-games...
July 2021 Casual Report
+116% revenue from a hero-based competition Download the July Casual Report A new competition in Disney Magic Kingdoms shows why you should release content alongside events or features. Season 11 of The Tower Challenge boosted revenue +116% for 16...
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