Collections with exchange stores
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Collection events perform relatively well in the core market, averaging 7.2% revenue WoW. But their revenue impact grows substantially when paired with club events (16.9% WoW), reward events (13.6% WoW), or new equipment (13.5% WoW).
Season’s Sorcery, the second release of a new collection event in MARVEL Strike Force, helped increase revenue 55% 2Wo2W. This event allows players to earn new equipment, heroes, and other rewards through a combination of an event store and a gacha system.
By mixing predictable and unpredictable rewards, Season’s Sorcery creates anticipation and excitement for players while minimizing frustration.
Download the January Core Report for our complete analysis.