Collections with exchange stores
In case you missed it, all subscribers can now access our 2021 Recap Report, which analyzes 2021’s most important trends and the opportunities they present for 2022.
Collection events perform relatively well in the core market, averaging 7.2% revenue WoW. But their revenue impact grows substantially when paired with club events (16.9% WoW), reward events (13.6% WoW), or new equipment (13.5% WoW).
Season’s Sorcery, the second release of a new collection event in MARVEL Strike Force, helped increase revenue 55% 2Wo2W. This event allows players to earn new equipment, heroes, and other rewards through a combination of an event store and a gacha system.
By mixing predictable and unpredictable rewards, Season’s Sorcery creates anticipation and excitement for players while minimizing frustration.
Download the January Core Report for our complete analysis.