Accelerator with +83% revenue 2Mo2M

Download the July Core Report

Accelerator features have an average revenue impact of +6% MoM with a huge standard deviation relative to the size of that impact, +/- 37%. That means accelerators vary widely in their effects.

To understand how to design successful accelerator features, we analyzed Magic Items, a new feature in Clash Royale that contributed to a substantial stepwise revenue increase of +83% and +101% downloads 2Mo2M.

Magic Items allow players to instantly upgrade cards for combat units, buildings, and abilities.

These upgrades reduce barriers to entry for new players and increase the number of mid-level players. And Clash Royale ensures that newcomers don’t skip the onboarding process by waiting until players reach level 4 to unlock Magic Items.

Download the full July Core Report for our complete analysis, in-depth trends and impacts, and other notable releases.

Video Insights: Resetting Competitive Rewards

Our newest video insights take a deeper look at AFK Arena’s Medal Rewards, a competitive collection feature that regularly resets players’ rewards. Watch the video to learn why temporary rewards maintain engagement from high-level players and how to ensure that players don’t get frustrated when their rewards reset.

What would you like to learn about?