Executive Summary

Revenue Drivers

Revenue was up +1.6% WoW and +15.6% Wo2W after the release of the Cooking Frenzy event in Cash Frenzy. Revenue spiked before Cooking Frenzy due to the end of the Quest Frenzy Golden Summer Season 5. A burst of downloads in July increased the revenue impact of the events.

Revenue increased +4.8% WoW after the first release and +48.1% WoW after the second release of a new post-purchase mini-game in POP! Slots. During the second release, a premium-content machine was also launched.

Roadmap Insights

Mini-games and quests are Cash Frenzy’s key event investments. The largest feature investments are in bonuses, collections, rewards, and challenges.

POP! Slots’ most frequently released event mechanic is mini-games. Compared to the 10 highest-grossing slots apps, POP! Slots invests more heavily in events than features.



[pigeon_display_when access="disabled"][st_icon_box background="#e7e7e7" opacity="1" icon="icon: unlock-alt" icon_color="#ffffff" icon_bg="#444444" border_color="#8c8c8c" icon_spin="no" icon_position="icon-top"]

To continue reading, you must be a subscriber. Joining is easy, pick your plan here and get full access immediately (you can cancel at any time).

Already a member? Sweet - just login here and you’ll be all set.

Subscribing to Liquid & Grit offers the ability to stay up to date on the latest mobile gaming and new product trends.  

As a subscriber, you’ll also get:

  • Revenue-driving mechanics in concise PDF format
  • Downloadable economy, level, and currency spreadsheets
  • Deconstructions of upcoming competition in soft launch and breaking the top 100
  • Online tools that hold over 15K libraries and years of analysis
  • Valuable knowledge that helps you create the best mobile gaming experience

Want to see a sample of what Liquid & Grit reports include? Not a problem, click HERE to grab some freebies

[/st_icon_box] [/pigeon_display_when]

Table of Contents

Revenue Drivers

  • Collection Event Within Leagues
    • Cooking Frenzy in Cash Frenzy
  • Mini-Game Purchase Events
    • Cash Match in POP! Slots

Market Watch

  • Notable Releases I & II


  • Mechanics Taxonomy
  • Premium Partnerships
  • L&G Slots Personas

Review all features and machines released in the Data Tool

Our website uses cookies to ensure you get the best experience. Read our Privacy Policy.

What would you like to learn about?