Quadrant Strategies, a top market research company, interviewed three House of Fun Whales who spent a minimum of $100 in House of Fun in November … and over $1,000 lifetime in the app. The takeaways in this section are based on those in-depth interviews.
The week-long Road Trip event drove a 15% WoW increase in revenue for Bingo Bash … Black Friday saw a 115% WoW increase. During that time period, downloads were flat WoW, but up 13% 2Wo2W … also contributing to the revenue growth.
WSOP saw one of the largest Thanksgiving-week spikes across Casino with a 35% WoW revenue increase. Downloads were up 14% WoW during that period, and Black Friday revenue was up 122% WoW on that day only.
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Table of Contents
- Payer Profiles: House of Fun
- Purchasing Motivations
- Preference for House of Fun
- HOF Legends
- Puzzle Progression
- Sales Event Stacking
- Notable Releases I & II
- Casino Product Council
L&G SLOTS PERSONAS
- Fundamental Motivations
- Slots Personas
- Persona Characteristics