Decrease churn on hard levels by clearly setting expectations. Add concurrent live ops events to boost retention. Consider a Piggy Bank to drive conversion
- Decrease churn and increase spend by setting expectations on harder levels: In Farm Heroes Saga, players are notified of a Super Hard level with a banner on the level information (image 1), and a message on the goals bar (image 2).
- Show future level awards won if completed within a certain time: In Candy Crush Soda Pop, players are shown the gifts awarded at different levels if completed within a certain amount of time (images 3 & 4).
- Release a Piggy Bank to convert players: In Candy Crush Saga, players fill up a Piggy Bank with every play (image 5). Once the bank is full, players are notified that for $2.99 they may open the bank (image 6).
- Boost retention from live ops with multiple concurrent events: In Cookie Jam, multiple events are going on at once (image 7).
- Let players spend to continue their retention bonus streak: In Candy Crush Jelly, players may spend two gold bars to continue their daily check-in streak or go ‘Back to day 1’ (image 8). The prize to revive increases the further along a player is paying to revive.
[/pigeon_protect][pigeon_display_when access="disabled"][st_icon_box background="#e7e7e7" opacity="1" icon="icon: unlock-alt" icon_color="#ffffff" icon_bg="#444444" border_color="#8c8c8c" icon_spin="no" icon_position="icon-top"]
To continue reading, you must be a subscriber. Joining is easy, pick your plan here and get full access immediately (you can cancel at any time).
Already a member? Sweet - just login here and you’ll be all set.
Subscribing to Liquid & Grit offers the ability to stay up to date on the latest mobile gaming and new product trends.
As a subscriber, you’ll also get:
- Revenue-driving mechanics in concise PDF format
- Downloadable economy, level, and currency spreadsheets
- Deconstructions of upcoming competition in soft launch and breaking the top 100
- Online tools that hold over 15K libraries and years of analysis
- Valuable knowledge that helps you create the best mobile gaming experience
Want to see a sample of what Liquid & Grit reports include? Not a problem, click HERE to grab some freebies[/st_icon_box] [/pigeon_display_when]