“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.” — Jeff Bezos

We combined Kinrate Analytics’ ability to build player personas with Liquid and Grits’ expert knowledge of products to:

  • Create highly insightful and actionable L&G Puzzle Personas.
  • Release detailed persona insights within the Kinrate Analytics Puzzle Personas Paper.
  • Add relevant persona insights to the monthly Puzzle Reports.
  • Construct a Typing Tool to easily segment your players by the personas.

This report summarizes the motivations, player personas, and valuable attributes of each persona. It is meant to be a guide to understanding the personas. For more in-depth information and insights into the personas, see the Kinrate Analytics Puzzle Personas Paper, which accompanies this report.

To find out more about implementing the Typing Tool on your players, please contact me.

Brett Nowak, CEO, Liquid & Grit


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