Executive Summary

Revenue Driver

After the release of the Darth Vader Villain Event and Diamond Box, Disney Emoji Blitz‘s revenue was +51% and downloads were +38% 5Do5D. During the three most recent Villain Event and Diamond Box releases, revenue averaged +54% 5Do5D.

Disney Emoji Blitz‘s three most recent Villain Events averaged almost seven times the average revenue increase of the three preceding Villain Events (+54% vs. +8%).


So far this year, Disney Emoji Blitz leads tracked apps in collection event and feature investments. Disney Emoji Blitz has more than doubled its average number of active events per day in the last year—from 2.4 in May 2019 to 5.1 in April 2020.

Breakout & Soft-Launch Apps

In Harry Potter: Puzzles & Spells by Zynga, players use upgradable spells to advance through match-3 levels inspired by the Harry Potter series. Other features include customizable avatars and collectible creatures that award boosts during win streaks.

Undersea Solitaire Tripeaks by Plarium Global Ltd. combines solitaire gameplay with custom design tasks. One month after releasing on 4/1/20, it became the 92nd highest-grossing puzzle app in the App Store.

Table of Contents

Revenue Driver

  • Collection Event with Exclusive Heroes
    • Darth Vader Villain Event & Diamond Box in Disney Emoji Blitz
    • Villain Event Revenue
    • Diamond Box Revenue


  • Collection Feature and Event Investments
  • Disney Emoji Blitz Event Investment

Level Design

  • New Level Designs

Market Watch

  • Soft-Launch & Breakout Apps
  • Notable Releases


  • L&G Puzzle Personas
  • Puzzle Product Council
  • Premium Partnerships
  • Puzzle Mechanics Taxonomy

Review all features and events in the Data Tool.

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