REVENUE DRIVERS
Revenue was +20% 2Wo2W in Lost Island Blast Adventure after the launch of Clubs. In Clubs, members ask for lives that are granted by other Club members (similar to Toon Blast’s Team Gifting). A day after Clubs was released, Club Chest Event went live, illustrating the shift in pre-release investment from just the feature …. to both the feature and the feature’s events.
A six-day bank event went live in Seekers Notes that spiked revenue +35% WoW. Banks are an established mechanic in both Puzzle and Casino that continue to evolve. If tuned properly, tied to the core game loop, and implemented with pricing logic, they can generate first-time purchases, transactions, and revenue. Review all the bank variations from both Puzzle and Casino listed in this section.
BREAKOUT APPS
Hard-launched in December 2018, Polysphere by Playgendary is now a top 20 grossing iOS Puzzle category app. The core game play is a 3D art puzzle. And, strong subscription revenue is driven by the new user tutorial … which has a very effective, well-integrated up-sell.
LEVEL MECHANICS
Toon Blast released Flower Pots, a relatively new hazard that is a generator for an existing, spreadable Ivy mechanic. And, Gardenscapes added Hot Air Balloons, a visually simple and intuitive mechanic that is also challenging and move-burning for players.
MARKET WATCH
Homescapes is releasing Teams soon; Angry Birds 2 launched a skill-based mini-game event similar to the app Jetpack Joyride; and Bubble Witch Saga 3 delivered a competition event to bounce the most Bubbles off the walls before hitting targets.
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Table of Contents
REVENUE DRIVERS
- Club Features
- Clubs in Lost Island Blast Adventure
- Bank Events
- Ruby Coffer in Seekers Notes
BREAKOUT APPS
- Polysphere by Playgendary
LEVEL MECHANICS
- New Level Designs I & II
MARKET WATCH
- Notable Releases I & II
APPENDIX
- Premium Partnerships
- Puzzle Product Council
- Player Motivations
- Coming Soon – New Puzzle Personas
