Executive Summary

Revenue Drivers

Revenue was +19.7% and downloads +36.3% WoW in Angry Birds Dream Blast after the launch of the Journey to Eagle Island quest event. Revenue sustained at +21.2% 2Wo2W with downloads at +11.8%.

Candy Crush Saga’s revenue increased +6.3% WoW and +4.7% 2Wo2W as the new feature, Champions Race, rolled out. Champions Race was first seen in the app in June and gradually released to more players through August.

Roadmap Insights

Angry Birds Dream Blast’s event investment is much more focused on competition events than the 15 highest-grossing Puzzle apps.

Candy Crush Saga invests most heavily in challenge events, which account for 36% of all the app’s new events for 2019. Compared to the 15 highest- grossing Puzzle apps, CCS’s emphasis on challenge events exceeds the average investment by 1,953 basis points.

Table of Contents

Revenue Drivers

  • Avatar Unlocking Quests
    • Journey to Eagle Island in Angry Birds Dream Blast
  • Exclusive Weekly Races
    • Champions Race in Candy Crush Saga

Recently Launched

  • Sugar Blast by Rovio

Level Mechanics

  • New Level Designs I & II

Market Watch

  • Notable Releases I, II, & III

Appendix

  • Mechanics Taxonomy
  • Utilize L&G’s Tools
  • Puzzle Personas
  • Premium Partnerships

Review all features and events released in the Data Tool