Executive Summary

Revenue Drivers

AFK Arena’s revenue increased +23.7% WoW and +16.2% 2Wo2W after the release of Voyage of Wonders. Downloads were up +11.6% and +18.6% during those time periods.

Revenue in Rise of Kingdoms increased +47.5% WoW for the one-week duration of the Qixi Festival Events. Downloads were down -21.1% during this period and revenue returned to baseline shortly after the event completed.

Roadmap Insights

AFK Arena has invested more in collection features and substantially less in notices and rewards than the top grossing RPG apps.

Rise of Kingdoms invests more heavily in club features and places a lower priority on reward and collection features compared to the top grossing RPG apps.

Table of Contents

Revenue Drivers

  • Mini-Adventure Puzzles
    • Voyage of Wonders in AFK Arena
  • Multi-Event Festivals
    • Qixi Festival Events & Offers in Rise of Kingdoms

Market Watch

  • Notable Releases I, II, & III

Appendix

  • Mechanics Taxonomy
  • Utilize L&G’s Tools
  • Premium Partnerships

Review all features and events released in the Data Tool