Executive Summary
Cooking Mechanics & Cross-Promotion Events
Rise of Kingdoms’ revenue was +34% and downloads were -12% WoW after the cooking collection event Thanksgiving Feast. Cooking events are driving revenue in top-grossing apps across genres.
During the Thanksgiving Feast event in Rise of Kingdoms, players collect ingredients to complete dishes for individual and alliance rewards.
AFK Arena‘s downloads were +26% WoW and +65% 2Wo2W due to the Rise of Arenas cross-promotion event with Rise of Kingdoms—an app with nearly three times as many downloads as AFK Arena.
In the Rise of Arenas cross-promotion event, challenges in Rise of Kingdoms and AFK Arena award event-exclusive avatar frames for both games.
Increase engagement in cooperative events by identifying individual contributions and rewarding top performers.
Event Engagement Tokens
Star Trek Fleet Command‘s revenue was +11% and downloads were -17% for the 17-day Mirror, Mirror event compared to the previous 17-day period (starting on the same day of the week). iOS featured listings in AR and RPG categories accounted for 50% of total downloads from 11/12 to 11/30.
During this multi-event, players spend two types of event tokens to unlock missions. High-level players construct a new ship to gain access to event-exclusive competitions.
Increase revenue from highly engaged players by adding exclusive competitions to challenge events. Price event currency IAP bundles tactfully to maximize conversions.
Table of Contents
Revenue Drivers
- Cooking Mechanics
- Thanksgiving Feast in Rise of Kingdoms
- Cross-Promotion Events
- Rise of Arenas in Rise of Kingdoms and AFK Arena
- Event Engagement Tokens
- Mirror, Mirror in Star Trek Fleet Command
New Content
- Content Releases I & II
Market Watch
- Notable Releases I & II
Appendix
- Premium Partnerships
- RPG Mechanics Taxonomy
Review all features and events released in the Data Tool.