Executive Summary

Reactivated Events and Leveling Boosts

Revenue was +51% and downloads were +134% 2Wo2W after the launch of the Journey Guide and Hyperdrive Bundle features. This grew to +70% revenue and +176% downloads MoM.

Collection Events with Purchase Boosts

After the release of New Year Celebration, revenue was +34% and downloads were +48% WoW. Revenue averaged +13% during the previous three releases of this event.

Guild vs. Guild Competitions

Revenue was +20% and downloads were +9% WoW after the launch of Dragon Arena.

Platforms & Regulations

Apps on iOS that require players to sign in using a third-party or social media login service must also offer Sign in with Apple by April 2020.

California’s CCPA contains a few key differences from the EU’s GDPR that companies must adopt by January 1, 2020 in order to comply with both regulations.

Table of Contents

Revenue Drivers

  • Reactivated Events and Leveling Boosts
    • Journey Guide & Hyperdrive Bundle in Star Wars: Galaxy of Heroes
  • Collection Events with Purchase Boosts
    • New Year Celebration in Guns of Glory
  • Guild vs. Guild Competitions
    • Dragon Arena in Lords Mobile: War Kingdom

New Content

  • Content Releases I & II

Market Watch

  • Notable Releases I, II, & III

Platforms & Regulations

  • Sign in with Apple
  • CCPA (California Consumer Privacy Act)

New L&G Capabilities

  • Feature Database Tool: Notifications
  • Slack Shared Channels


  • Premium Partnerships
  • RPG Mechanics Taxonomy

Review all features and events in the Data Tool.

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