Brawl Stars' Pro Pass is the first battle pass we’ve seen that focuses on ranked PvP. The four-month $24.99 battle pass is specifically for ranked PvP competition. Because Brawl Stars has relatively high engagement requirements for ranked PvP,...
Brawl Stars' New Battle Pass Leads to a 64% Revenue Jump and Record-High DAUs Since the start of 2024, Brawl Stars’ revenue has increased 64% 7Wo7W, and its DAU is the highest it’s been since the app’s launch in 2018. This success is due in large...
Read the Battle Pass Toolkit Update Since we first published our Battle Pass Toolkit in 2021, battle passes have become an essential component of apps’ monetization strategies and player experiences. In nearly every genre, developers are adding...
Battle Pass Rebalance Starting this month, we’re testing publishing our reports directly on our website in two pages: a Headline Release and a Market Watch. The Headline Release analyzes a new feature or event with especially impactful mechanics,...
Battle Pass Timer Mechanics Download the February Casual Report Lily’s Garden’s Lunar Season is one of the first battle passes we’ve seen in the casual market that includes time-sensitive rewards. In the premium pass, reaching certain tiers within...
Upgradeable Event Hubs Download the July Casual Report Merge Dragons! has been testing Event Portal Upgrades for a year and Season Portal Upgrades, a similar feature, for nine months. These two portals allow players to access weekly events and a...
New Hero Types Download the June Core Report Star Trek Fleet Command’s Below Deck Officers are a new hero type that significantly raises players’ potential power—which helped increase revenue by a massive 41% 2Mo2M. These heroes grant valuable...
Battle Pass with Exclusive Pets Download the June Casual Report Harry Potter: Puzzles and Spells’ Magical Creatures Season battle pass helped increase revenue 20% MoM by monetizing pets, one of the app’s main gameplay mechanics. Previously, players...
