“If you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.” – Steve Jobs, Interview with Brian Williams

Dear Product Owner,

When Facebook was the place for growth, product teams were constantly monitoring platform changes, tracking WoW and DoD changes to Requests, Feeds, Push Notifs, Bookmarks, and Open Graph.

While Apple’s platform has been less volatile, there have been recent impactful changes. In all genres, apps that are too similar have been removed from the App Store. As a result, the effectiveness of a Portfolio Approach Strategy—releasing multiple apps to gather Installs through search—has decreased substantially. This development, and recent rumors about the possibility of Apple featuring casino apps, signal more modifications to the Apple platform.

On a product level, there were two major trends this month: economy adjustments and new UIs. See Market Watch for a full list of major changes in the space.

The Economy Teardown takes a close look at Product Madness’ newest app Cashman Casino. In this section, you will also find details on the cost to level up compared to other top grossing casino apps.

Be prepared to take advantage.

Brett Nowak
Editor-in-Chief


NEW INNOVATIONS

  • Partner Power-Ups
  • Cashman Rewards
  • Vegas Words
  • Quick Hits

LIVE OPS

  • Luxor Sweepstakes – POP! Slots

MARKET WATCH

Overview

  • Slots Apps: Top Grossing 1 – 10
  • Slots Apps: Top Grossing 11 – 20
  • Slots Apps: Top Grossing 21 – 45
  • Bingo & Poker: Top 10 Grossing

Deep Dives

  • Sloto Club – Slotomania
  • Chip Drop – Jackpot Party

ECONOMY TEARDOWN

  • Cashman Casino

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