In the past ten years, social casino companies have found great value through different sources. The Facebook platform, mobile paid user acquisition, and launch-multiple-games ASO systems have all started, grown, and matured.

Uncovering the next great value system will require taking risks. Three years ago, Rocket Games tested a new value system by releasing numerous games on Android and then iOS to generate installs via ASO. The payout was exponential—Rocket Games was acquired for $170 million three years later.

The one constant in social casino gaming is rapid change. Dare mighty things, act boldly, and find new value systems.

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