“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.” Jeff Bezos

We typically approach product development with quick tests to produce immediate results. This strategy works well for inventions and high beta projects. But, a more patient product development strategy is necessary for foundational features like rewards, customer service, and performance.

Key Takeaways from this Report:

  • Consider intimate competitive experiences: Scatter Slots released a 5-player tournament feature with a unique win mechanic
  • Add a time-based rewards program: myKONAMI Slots rewards players based on engagement and spend during a certain time period
  • Generate value from outside the app: House of Fun released a slots mechanic that lets players shake their iPhone to drop bonuses
  • In Game Design Documents, predetermine the level of design investment each feature should receive: Bingo Party is a recent top 35 grossing social casino app that was very disciplined about where to (and not to) apply design polish

Liquid and Grit Announcements:

The Feature Database now includes videos of key features, and a grid view to make it easier to find specific screenshots and videos. The navigation was updated for ease of use, and the categorization system was simplified.

Be patient with foundational features.

Brett Nowak


  • 5-Player Tournaments
  • Time-Based VIP Programs
  • Gestures
  • Quick Wins


  • Progressive Frenzy


  • Top Grossing 1 – 18
  • Top Grossing 19 – 50


  • Bingo Party
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