Puzzle Report: June 2018

GOOGLE PLAY INSTANT

The organic installs from Google Play Instant (GPI) are currently modest. Consider waiting until GPI is available for AdWords before incurring the development costs

GPI is now available to all developers

Major KPI benefits of GPI are:

1. Installs from GPI URL via search, messages, and social media
2. Installs from the Google Play Store and Google Play Games app
3. Dev-related benefits, including an increase in APK size from 6 to 10 MB

Initial data points are modest:

1. Android reported that early adopters have seen up to 15% more installs. This data point is based on the first 10 apps available in beta … so discount it heavily. There was no sustained install boost for Candy Crush Saga on Android (see graph)

Forecasted install value is meaningful due to AdWords:

1. Google is currently testing GPI on AdWords. Therefore, GPI could potentially be available on all Universal App campaign channels
2. Facebook is also testing a similar play-before-download functionality

Discuss with your Tech Lead to understand the dev-related benefits of GPI

NEWCOMER: HOME DESIGN MAKEOVER

Home Design Makeover by Storm8 Studios is now a top 50 grossing Puzzle iOS U.S. app. Hard-launched in January 2018, the app has match 3 gameplay with a custom home design meta-game

See the Economy Section for a breakdown of the Home Design Makeover economy

TUNING TRANSPARENCY

Jam City revealed the odds of their new bonus feature in Cookie Jam. Given the recent legal scrutiny around games, developers should consider adopting this approach to strengthen player trust

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Table of Contents

STRATEGY INSIGHTS

• Google Play Instant
• Newcomer: Home Design Makeover
• Tuning Transparency

REVENUE PRODUCERS

• Tamagotchi Boosts
• Collection Tournaments

ECONOMY TEARDOWN: HOME DESIGN MAKEOVER

• New User Balance
• Daily Value
• Currency Conversion

LEVEL DESIGN

• New Level Designs I & II

MARKET WATCH

• Notable Releases I & II

APPENDIX

• Puzzle Personas
• Data Collection Process

Continue on to the Market Watch to see every feature released >>