Regulation risk is increasing. Loot boxes are now reviewed by Apple … GDPR was released in the EU … Washington State has outlawed social casino games … and now, the Belgian Gaming Commission recommends prosecution for illegal loot boxes (1). Remember to think long-term, and act with accountability and responsibility.
A strong IP does not automatically yield a sure-win title. Capcom is already retiring Puzzle Fighter, which was released in November of 2017 (2). Capcom never invested in paid user acquisition, and downloads dropped to 1K by January 2018, shortly after the launch surge. IP-driven games must still iterate post-launch to produce top-grossing titles.
Apple’s recent Developer Insight highlights the importance of player reviews (3). Make sure your customer service team can handle the additional work; and increase your number of positive reviews by implementing Frictionless Ratings properly (p. 14).
For potential platform growth and relationship building, reach out to Facebook about Facebook Instant Games. Rovio is currently testing this with Angry Birds (4). King does a great job of implementing platform technology to bolster relationships and help generate featuring.
“You can design and create, and build the most wonderful place in the world. But it takes people to make the dream a reality.” – Walt Disney
Table of Contents
- Hard Level Events
RETENTION & INSTALL DRIVERS
- Game Syncs & Frictionless Ratings
- Notable Releases I & II
- Player Personas (NEW)
- Data Collection Process