Strategy Insights
Jam City hired social media stars to market their app, driving engagement with YouTube videos and community contests. This campaign did not drive meaningful downloads. However, continue to test high-risk, high-reward marketing channels. Justify the ROI using a Venture Capital investment model: 10 bets will lead to 1 big win
King’s new app, Diamond Diaries Saga, offers an innovative combination of gameplay features: physics-based trajectory with linker mechanics and link-3 techniques
“The more you are like yourself, the less you are like anyone else, which makes you unique.” – Walt Disney
STRATEGY INSIGHTS
- Social Media Celebrities
- New King App
REVENUE DRIVERS
- Exclusive Content Challenges
- VIP Sign Up Sweeteners
- Impact Sales
LEVEL DESIGN
- New Level Designs
MARKET WATCH
- Notable Releases I & II
APPENDIX
- Player Motivations
- Puzzle Personas
- Data Collection Process
Continue on to the Market Watch to see every feature released >>
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