Brand Building Characters

Mechanic Teardown

In Goddess Grove by Big Fish Casino, players select one of four Goddesses upon machine-entry. The Goddess determines the bonus game enhancement (as well as other machine aspects).

Goddess Grove – Big Fish Casino

Expert Insights

Consider designing a strong set of characters that can be reused in machines and non-machine features. Best Fiends, a top grossing Puzzle app, has used this method to differentiate itself from other apps … even releasing high-quality video Shorts about newly released characters.

Expert Insights

  • Creating strong characters can actually decrease costs. In Best Fiends, the characters are re-used in levels, as well as features, like Collections. House of Fun has released several versions of the All Stars machines … most recently HOF All Stars 4.
  • Release video Shorts to establish the importance of each character. See Best Fiends Movie Shorts and videos released with new features, like Baby Slug’s Big Day Out.
  • Interconnect machines and features with a collection mechanic that improves a character’s in-machine abilities. This system is a strong monetizer in many mid-core games and will require partnering closely with the Product Team.

Persona Data

  • Target: Daydreamer Denise
  • Reason: Daydreamer Denise shows a clear preference for challenges, collections, and quests. She does not tend to spend a lot of money … but uses game progression-based features as an escape from the pressures of everyday life.
  • Valuable Characteristics: To satisfy her motivation to Escape during slots play, she enjoys long bonus games, like pick ‘em bonuses with free spins and multiple consecutive bonuses.

Additional Information



Mechanic Teardown

During the bonus game, a game of High Low can increase the bonus game multiplier. There are 10 sets and making a wrong guess ends the game. This is a proven mini-game feature added to a slots machine.

Oh Toto! – Wizard of Oz

Continue on for all the Slots Trends >>


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