Provide simple alternatives for players to share the app with friends now that Facebook App Invites are deprecated

[pigeon_protect]Key Takeaways

  • Understand what the removal of Facebook Invites implies at a platform level:
  • These features are fillers that enable Whale Sharers to continue to connect with new people until the next Install channel materializes
  • Establish more traditional business marketing strategies, like brand building, to extract Installs from YouTube and Instagram. A top grossing Puzzle app, Best Fiends, created an online brand using animated characters … helping produce 425K YouTube subscribers and 500K Instagram followers (see Earn Rewards)

Feature Explanation

  • As you are likely well aware, App Invites are no longer supported as of 2/6/18
  • Alternative methods of inviting friends in Casino and Puzzle apps include:
    • Add friends by sharing code or player ID #
    • Referral Programs with unique codes and a bonus for invites who play to a certain level
    • Invite friends through text, email, or WhatsApp

[envira-gallery slug=”fb-app-invite-replacements”]

Additional Information

  • KPI: Installs
  • Player motivations: Relationship, Value

Related Features

Report References

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