DeNA plans to revise business strategies after reporting an impairment loss and a decrease in revenue from older games. DeNA reported significant Q3 losses due to an impairment loss and declining virtual currency sales in older games. The company explained that the...
Priyank Badkul, product owner at Huuuge Games and executive producer of Bingo Bash, reveals advice for developing a F2P game. Focus Innovation Focus innovation on one aspect of your game and stick with tried and true approaches for the rest. Huuuge Casino, for...
Track your ROAS, test your demographic, and increase retention to ensure sustainable UA. Expand Attribution and Analytics Know the sources of your most valuable users, their life-time value (LTV), and your return on ad spend (ROAS). Maximize your range of metrics per...
Great companies like Voodoo, King, and Supercell focus on their people and culture because the goal is not to make amazing games, but to create an environment for effective teams to make amazing games. Creative Game Lead Sophie Vo discusses the nuances of team...
Direct messaging allows companies to grow influence among key fans rather than buy it, and Adidas has taken notice by making WhatsApp central to their marketing strategy. Since 2015, Adidas has used the messaging platform to connect with key demographics, give...
